New homes: more Londoners prioritise building quality over quantity

According to an Ipsos MORI poll for Berkeley Group, more Londoners think that building fewer homes with higher design standard would be better, than building more homes with lower design standards.

According to an Ipsos MORI poll for Berkeley Group, more Londoners think that building fewer homes with higher design standard would be better, than building more homes with lower design standards.  

While architecture and design are not seen as important as the economy and transport in ensuring London’s future, they are felt to affect quality of life. Key findings include: 

  • 34% identify good architecture as contributing to London’s future success (74% say the same of a strong economy and 68% mention transport).
  • 59% believe the quality of architecture and design affects their overall quality of life (this is higher in inner London, 64%, than outer London, 55%).
  • 40% would prioritise re-development of run down areas rather than a particular type of tenure or new home.

Downloads

Technical note Ipsos MORI interviewed a representative sample of 500 adults resident in London (sampling them through the Ipsos Access Panel).  Interviews were conducted online between 24-27 May 2013.  Data are weighted to match the offline profile of the population in London in terms of Inner/Outer, age, gender and tenure.

More insights about Energy & Environment