According to an Ipsos MORI poll for Berkeley Group, more Londoners think that building fewer homes with higher design standard would be better, than building more homes with lower design standards.
While architecture and design are not seen as important as the economy and transport in ensuring London’s future, they are felt to affect quality of life. Key findings include:
- 34% identify good architecture as contributing to London’s future success (74% say the same of a strong economy and 68% mention transport).
- 59% believe the quality of architecture and design affects their overall quality of life (this is higher in inner London, 64%, than outer London, 55%).
- 40% would prioritise re-development of run down areas rather than a particular type of tenure or new home.
Technical note Ipsos MORI interviewed a representative sample of 500 adults resident in London (sampling them through the Ipsos Access Panel). Interviews were conducted online between 24-27 May 2013. Data are weighted to match the offline profile of the population in London in terms of Inner/Outer, age, gender and tenure.
Earth Day 2021: Only 3 in 10 Britons think the Government has a clear plan to tackle climate change
In Great Britain, as around the world, less than a third believe their government has a clear plan to combat climate change. The latest Earth Day research from Ipsos MORI, in partnership with the Centre for Climate Change and Social Transformations (CAST), explores who Britons believe to be responsible; what individuals are willing to do and how COVID-19 has changed this; and highlights the tendency to focus on lower-impact actions over big changes.
Ipsos Perils of Perception: climate change
Around the world people say they understand what actions they need to take to combat climate change, but do they really?
The latest Perils of Perception study by Ipsos looks at how the general public in 30 markets around the world perceive environmental action. We ask them what they might do in their own lives to tackle climate change, and compare the answers to the (sometimes confusing) scientific truth