Ipsos MORI Issues Index October 2018: Worry about Brexit and the EU continues to top Britons' concerns
Brexit continues to dominate the concerns of the British public. For the second month in a row close to six in ten have mentioned the European Union and Brexit as one of the biggest issues facing the country.
Impersonal service? Ensuring AI enhances rather than diminishes the customer experience
Artificial intelligence promises to revolutionise customers’ engagement with brands and organisations. But how do we realise the potential of AI to overturn the widespread perception that customer service is getting more automated and impersonal? Matthew Chatterton highlights five steps companies can take to ensure AI plays a positive role in delivering for customers.
Global attitudes towards the World Cup 2018 in Russia
The latest Ipsos Global Advisor survey was conducted in 27 countries around the world and explores the attitudes towards the FIFA World Cup 2018 in Russia among those aware of the upcoming tournament. The survey was conducted online among adults aged under 65.