Generation Z – Beyond Binary: new insights into the next generation
This report, the latest in our Ipsos MORI Thinks series, pulls together existing and new analysis, as well as brand new research on this latest generation, to provide a better understanding of the initial signals on how they will be different to, or the same as, previous generations.
A little more conversation and a little more action please…
In our latest blog, Sean Mills, Executive Director at Ipsos LEAD, discusses one of the biggest employee engagement challenges that we frequently see: organisations focusing too much on the process of action-planning rather than looking at the outcome they are trying to achieve first.
Mudslides, Risks, and Campaign Effectiveness
A few weeks ago I was on a very muddy walk, up near the front of the group, and chatting with the leader. We were on a narrow path alongside a high electric fence. There were quite severe hazard signs and the path itself was slippery and tilting down towards that fence.