Ipsos MORI Issues Index October 2018: Worry about Brexit and the EU continues to top Britons' concerns
Brexit continues to dominate the concerns of the British public. For the second month in a row close to six in ten have mentioned the European Union and Brexit as one of the biggest issues facing the country.
How behavioural science is helping us improve our understanding of corporate reputations
The Ipsos Global Reputation Centre is increasingly applying a range of behavioural science-based solutions, to more fully understand what stakeholders and the public really think and feel about brands. Understanding these nonconscious processes immeasurably improves insights-driven communications strategies and reputation management: a more complete picture of what’s going on in our audiences’ heads can give a significant edge over competitors trying to influence the same people.
Global business influencers 'overconfident' around cybercrime risks
Global business influencers are prone to persistent excess of positivity around their cybersecurity and other technological capabilities. This presents a dangerous blindness to a serious threat – and demands that senior executives think again about their ability to protect their data and their reputations.