The February Economist/Ipsos MORI Issues Index shows that the NHS remains the most important issue facing Britain; last month it became the issue of highest salience for the first time since April 2006. It has fallen by four percentage points since January, but is still mentioned by two fifths (41%) as among the most important issues facing Britain.
Those who are more likely to mention the NHS include those aged 55+ (51%), ABC1s (45%) and those in the South East outside of London (56%) compared with Londoners (34%), C2DEs (36%) and those aged 18-34 (24%).
Throughout much of 2014 immigration was the most important issue facing Britain, and it is still mentioned by a third (34%) of the public, with concern higher among those aged 65+ (43%), in the South East outside of London (46%) and Conservative voters (48%), compared with those aged 18-24 (23%), Scots (28%) and Labour voters (22%).
Three in ten (30%) mention the economy, an issue where concern seems to have criss-crossed with concern about the NHS in recent years.
A fifth of the public (20%) are concerned about unemployment, and a similar percentage (18%) are concerned about poverty/inequality, matching the highest percentage ever to be concerned about this issue.
- Download the Issues Index topline (PDF)
- Download the Issues Index tables (PDF)
- Download the Issues Index charts (PDF)
Technical noteIpsos MORI's Issues Index is conducted monthly and provides an overview of the key issues concerning the country. Ipsos MORI interviewed a representative quota sample of 965 adults aged 18+ across Great Britain. The questions are spontaneous - i.e. respondents are not prompted with any answers. Ipsos MORI's Capibus vehicle was used for this survey. Interviews were conducted face-to-face in-home between 6-15th February in 163 sampling points across Great Britain. Data are weighted to match the profile of the population.
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