Survey Management, Data Collection & Delivery: Ipsos Observer
OUR SOLUTIONS

Omnibus

The Ipsos MORI global omnibus team offers a complete range of face-to-face, online and telephone research surveys across the world.

Client context

Taking into account your research objectives, geographical requirements, target audience, price-value thresholds and delivery requirements, our team will work with you in order to propose the most appropriate solution for your needs – we have Online, Face to Face, Telephone and International Omnibus tools designed to help solve your business challenges. Our London office co-ordinates multi-country studies from a central hub. 

Our Solutions

Our Omnibus solutions include:

Online Omnibus offers a great compromise between speed, price and sample representativeness and is ideal for local or international research challenges covering areas as diverse as entertainment, mobile phones, movies, shopping, health, gambling, climate change and many more subjects besides.

International Omnibus is used to research just about any market in the world. We have carried out omnibus research in more than 50 countries around the world and have built up an extensive network of like-minded omnibus suppliers. All of these suppliers are committed to providing the ultimate in omnibus research and work to our stringent quality control standards. This means that, no matter which market you research, you can rely on our experience to ensure your project runs smoothly.

Face-to-Face Omnibus (Capibus) offers the best overall representativity of a population. It collects extensive background information on the respondent and the household; covering everything from standard demographics through to things like what they use the internet for and whether they own a games console. All of this information is available, either for targeting your questions on particular respondents or for profiling your results.

Online overnight Omnibus (I-Instant) offers the fastest turnaround. It allows you to react very fast to topical issues, competitor activity and market events. Results are available quicker than with traditional research methods thanks to efficient processes and automation that we employ either at setup, during fieldwork and at data delivery. This fast turnaround is facilitated by adopting device agnostic approaches.

Telephone Omnibus (CATI) (Computer Assisted Telephone Interviewing) offers the fastest turnaround possible via an offline solution. Findings can be delivered in as little as three days after questionnaire agreement. It collects background information on the respondent and the household; covering everything from standard demographics right through to things like housing tenure and internet access. All of this information is available, either for targeting your questions on particular respondents, or for profiling your results.

Case studies

An independent technology and research organisation have partnered with Ipsos Observer for many years to run their suite of syndicated studies across the globe. These run as a series of surveys across the year and Ipsos Observer conduct 189,000 interviews annually, using our online panels across 15 markets. The study provides the organisation with nationally representative views in 15 markets on a range of topics including retail, consumer technology, financial services, travel & telecoms.

A global organisation turned to Ipsos Observer to conduct a 30 market, face-to-face study looking at mobile usage in emerging markets. The study was conducted in challenging markets such as the Democratic Republic of Congo, Nicaragua, Ethiopia, Uzbekistan, Mozambique & Sierra Leone amongst others across LATAM, Africa and APAC. The research is the organisation's annual flagship report, needing Ipsos data to ensure a high degree of quality and experience, as well as credibility.

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