The Carnegie UK Trust commissioned Ipsos MORI Scotland to conduct a review of the evidence around online data privacy. The review aimed to answer three key questions:
- What do people think about online data privacy?
- What actions do people take in relation to their online privacy?
- What trade-offs are people willing to make relating to their data privacy?
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The methodology for this paper was a desk-based evidence review, encompassing both quantitative and qualitative empirical studies published by public, private and third-sector organisations, as well as academic papers. In total, 50 evidence sources were included in the review.