Online Data Privacy from Attitudes to Action: an evidence review

This evidence review for The Carnegie UK Trust, delivered by Ipsos MORI Scotland, explores what existing research says about what the UK public think about data privacy.

The author(s)

  • Carolyn Black Ipsos MORI Scotland
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The Carnegie UK Trust commissioned Ipsos MORI Scotland to conduct a review of the evidence around online data privacy. The review aimed to answer three key questions:

  1. What do people think about online data privacy?
  2. What actions do people take in relation to their online privacy?
  3. What trade-offs are people willing to make relating to their data privacy?

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Technical Note

The methodology for this paper was a desk-based evidence review, encompassing both quantitative and qualitative empirical studies published by public, private and third-sector organisations, as well as academic papers. In total, 50 evidence sources were included in the review.


The author(s)

  • Carolyn Black Ipsos MORI Scotland

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