Online Omnibus (I-Omnibus)

Ipsos Online Omnibus offers a great compromise between speed, price and sample representativeness and is ideal for UK or international research challenges. The Online Omnibus can ask questions on almost any subject. Topics have included entertainment, mobile phones, shopping, health, car ownership, gambling, climate change and many more subjects besides.

Client context

Nationally representative sample of 1,000 or 2,000 adults.

All respondents are selected from Ipsos Panels (or high-quality preferred panel providers where Ipsos panels are not available).

Europe, North America, Latin America, Asia Pacific and Middle East.

Results delivery
Results in one week.
For very fast turnaround, I-Instant our overnight solution is available.

Our Solutions

Benefits when using I-Omnibus:

  • international data collection
  • speed of turnaround
  • ability to use visual / audio visual stimulus material
  • ability to target sub-groups within a nationally representative sample
  • opportunity to analyse results using extensive classification information
  • assurance and confidence in data quality
  • a team of people who already overcome many of the known potential pitfalls in international research.

Request an Omnibus Survey Quote

Contact Peter Cooper on 020 8861 8015 or Sarah Shepherd on 020 8861 8717.

Case studies

We were challenged to track the key trends in the mobile industry amongst mobile phone users around the world for a global organisation, in order to create a report with rich and insightful data. Using Ipsos MORI online panels across the globe, this consumer study comprised 49,000 respondents across 30 countries. This was a truly global research project that required both international expertise and scope. Ipsos MORI conducted all interviews, produced all the translated questionnaires and delivered results on time for analysis. The report receives global headlines with each local team producing its own market report. This thought leadership piece is a major investment for our client’s technology, media and telecommunications division.