News of the remake of cult 90s movie ‘The Craft’ was greeted with glee by the #witchesofinstagram. There is a plethora of new content being developed around this theme right now – from the return of Sabrina and Charmed, alongside newer franchises such as A Discovery of Witches and Strange Angel.
It is clear that witches are having a moment in popular culture. Our latest Pillars of Popular Culture blog explores how you can tap into this trend; exploring how to best deliver content with broad appeal, without alienating a vocal community who wants positive representation.
Ipsos iris: An online publisher pack
From January 2021, Ipsos iris will be the official source for online audience measurement and ad campaign verification in the UK endorsed by UKOM. To help online publishers understand any compliance requirements associated with the tagging element of this important research study, Ipsos MORI has produced an Online Publisher framework Pack.