We are living through a moment of real social change. Following the tragic death of George Floyd, we have seen a re-evaluation of social norms taking place across society, manifested through a questioning of who and what we provide a platform to. Whether it’s the removal of statues, Katie Hopkins’ Twitter account, or comedy shows like Little Britain, we have seen strong action taken in the name of progressivism.
Here we explore the role media providers play in shaping audience's opinions and representing a progressive society.
We regularly draw upon our deep knowledge of social trends, cultural analysis and custom research, to get closer to audiences, understand them and build recommendations to support media decision making.
If you would like to discuss any of these issues then please get in touch.
If you found this piece interesting read the previous editions in our Pillars of Popular Culture series:
Language Matters: Good practice for representing diverse identities
In this piece we provide a deep dive into good practice for the language used when referring to groups of people and outline some important principles to consider when it comes to speaking about and representing diverse communities.