We are living through a moment of real social change. Following the tragic death of George Floyd, we have seen a re-evaluation of social norms taking place across society, manifested through a questioning of who and what we provide a platform to. Whether it’s the removal of statues, Katie Hopkins’ Twitter account, or comedy shows like Little Britain, we have seen strong action taken in the name of progressivism.
Here we explore the role media providers play in shaping audience's opinions and representing a progressive society.
We regularly draw upon our deep knowledge of social trends, cultural analysis and custom research, to get closer to audiences, understand them and build recommendations to support media decision making.
If you would like to discuss any of these issues then please get in touch.
If you found this piece interesting read the previous editions in our Pillars of Popular Culture series:
Ipsos iris: An online publisher pack
From January 2021, Ipsos iris will be the official source for online audience measurement and ad campaign verification in the UK endorsed by UKOM. To help online publishers understand any compliance requirements associated with the tagging element of this important research study, Ipsos MORI has produced an Online Publisher framework Pack.
Essential Digital Skills UK - 2020
Lloyds Bank UK commissioned Ipsos MORI to research the ‘essential digital skills’ of the UK population, 15+, which forms part of their ‘UK Consumer Digital Index 2020', the UK’s largest study of transactional, behavioural and attitudinal research including the Essential Digital Skills measure.