Political Attitudes in Great Britain for November 1998

Research study conducted for The Times Newspaper MORI interviewed a representative quota sample of 1,883 adults aged 18+ at 154 sampling points across Great Britain between 20-23 November 1998.

Research study conducted for The Times Newspaper MORI interviewed a representative quota sample of 1,883 adults aged 18+ at 154 sampling points across Great Britain between 20-23 November 1998.

Q1 How would you vote if there were a General Election tomorrow? [If undecided or refused at Q1] Q2 Which party are you most inclined to support? Base: 1,883
  %
Conservative 29
Labour 53
Liberal Democrats 13
Scottish/Welsh Nationalist 2
Green Party 1
Referendum Party *
Other 1

Would not vote 10
Undecided 8
Refused 2
Q3 Are you satisfied or dissatisfied with the way the Government is running the country? Q4 Are you satisfied or dissatisfied with the way Mr Blair is doing his job as Prime Minister? Q5 Are you satisfied or dissatisfied with the way Mr Hague is doing his job as leader of the Conservative Party? Q6 Are you satisfied or dissatisfied with the way Mr Ashdown is doing his job as Leader of the Liberal Democrats? Base: 990
  Satisfied Dissatisfied Don't know Index
  % % % 177
Government 49 37 14 +12
Blair 61 29 10 +32
Hague 27 48 25 -21
Ashdown 52 21 27 +31

 

Q7 What would you say is the most important issue facing Britain today? Q8 What do you see as other important issues facing Britain today? Base: 990
  Q7 Q7/8
  % %
National Health Service/Hospitals 10 37
Unemployment/factory closure/lack of industry 18 35
Education/schools 8 32
Common Market/EU/Europe/Single European Currency 17 26
Economy/economic situation 11 21
Crime/law & order/violence/vandalism 6 17
Pensions/welfare security 2 11
Defence/foreign affairs 2 8
Poverty/inequality 2 7
Housing 1 7
Race relations/immigration/immigrants 2 6
Drug abuse 1 6
Inflation/prices 2 5
Pollution/environment 1 5
Taxation 1 5
Low pay/minimum wage/fair wages 1 4
Morality/individual behaviour 1 4
Transport/public transport 1 3
Beef/BSE/Mad Cow Disease 1 2
Nuclear weapons/nuclear war/disarmament 1 2
Pound/exchange rate/value of pound 1 2
Countryside/rural life * 2
Local government/council tax * 2
Animal welfare * 1
Scottish/Welsh Assembly/Devolution Constitutional reform * 1
Northern Ireland * 1
Privatisation * 1
AIDS 0 *
Trade unions/strikes 0 *

Other 2 6
Don't know 8 7

 

Q9 Do you think that the general economic condition of the country will improve, stay the same, or get worse over the next 12 months? Base: 990
  %
Improve 16
Stay the same 31
Get worse 47
Don't know 6
MORI Economic Optimism Index (EOI) -31%

 

Q10 Are you satisfied or dissatisfied with the way Gordon Brown is doing his job as Chancellor of the Exchequer? Base: 990
  %
Satisfied 45
Dissatisfied 29
Don't know / no opinion 26
Net satisfied +16%

 

Q11 On balance, do you agree or disagree with the statement that "in the long term, this Government's policies will improve the state of Britain's economy"? Base: 990
  %
Agree 46
Disagree 33
Don't know / no opinion 21
Net agree +13%

 

Q12 Since it was elected in May 1997, do you think the Government has done a good job or a bad job at ... Base: 990
  Good job Bad job Don't know Net good job
  % % % (177)
Managing the economy 50 29 21 +21
Handling taxation and public expenditure 44 36 20 +8
Keeping unemployment down 43 36 21 +7

Technical details

MORI interviewed a representative quota sample of 1,883 adults aged 18+ at 154 sampling points across Great Britain. Fieldwork was conducted face-to-face on 20-23 November 1998. Base: All respondents, unless stated. The voting intention figures exclude those who say they would not vote (10%), are undecided (8%) or refuse to name a party (2%). All figures are in percentages. Where percentages do not sum to 100, this may be due to multiple responses, the exclusion of don't knows or computer rounding. Data were weighted to match the profile of the population. An asterisk (*) denotes a figure between zero and 0.5%.

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