Political Attitudes in Great Britain for October 1998

Research study conducted for The Times Newspaper MORI interviewed a representative quota sample of 1,775 adults aged 18+ at 153 sampling points across Great Britain between 23-26 October 1998.

Research study conducted for The Times Newspaper MORI interviewed a representative quota sample of 1,775 adults aged 18+ at 153 sampling points across Great Britain between 23-26 October 1998.

Q1 How would you vote if there were a General Election tomorrow? [If undecided or refused at Q1] Q2 Which party are you most inclined to support? Base: 1,775
  %
Conservative 26
Labour 53
Liberal Democrats 16
Scottish/Welsh Nationalist 4
Green Party 1
Democratic/UKIP/Referendum Party *
Other 1

Would not vote 11
Undecided 7
Refused 1
Q3 Are you satisfied or dissatisfied with the way the Government is running the country? Q4 Are you satisfied or dissatisfied with the way Mr Blair is doing his job as Prime Minister? Q5 Are you satisfied or dissatisfied with the way Mr Hague is doing his job as leader of the Conservative Party? Q6 Are you satisfied or dissatisfied with the way Mr Ashdown is doing his job as leader of the Liberal Democrats? Base: 899
  Satisfied Dissatisfied Don't know Index
  % % % 177
Government 47 42 11 +5
Blair 62 29 9 +33
Hague 25 50 25 -25
Ashdown 48 23 29 +25

 

Q7 What would you say is the most important issue facing Britain today? Q8 What do you see as other important issues facing Britain today? Base: 899
  Q7 Q7/Q8
  % %
Unemployment/factory closure/lack of industry 23 43
National Health Service/Hospitals 13 38
Education/schools 7 33
Economy/economic situation 15 30
Common Market/EU/Europe/Single European Currency 13 23
Crime/law & order/violence/vandalism 7 20
Pensions/welfare security 1 12
Poverty/inequality 1 10
Inflation/prices 2 8
Drug abuse 1 8
Housing 1 8
Morality/individual behaviour 1 5
Pollution/environment 1 5
Race relations/immigration/immigrants 2 4
Defence/foreign affairs 1 4
Pound/exchange rate/value of pound * 3
Countryside/rural life 1 2
Local government/council tax 0 2
Northern Ireland * 2
Transport/public transport * 2
AIDS * 1
Beef/BSE/Mad Cow Disease * 1
Nuclear weapons/nuclear war/disarmament * 1
Privatisation * 1
Scottish/Welsh Assembly/Devolution * 1
Taxation * 1
Animal welfare 0 *
Trade unions/strikes 0 *

Other 4 11
Don't know 5 4

 

Q9 Do you think that the general economic condition of the country will improve, stay the same, or get worse over the next 12 months? Base: 899
  %
Improve 11
Stay the same 25
Get worse 57
Don't know 7
MORI Economic Optimism Index (EOI) -46%

 

Q10-12 Here is a list of things both favourable and unfavourable that have been said about various politicians. I would like you to pick out all those statements that you feel fit ... Base: 899
  Mr Blair Mr Hague Mr Ashdown
  % % %
A capable leader 47 10 29
Good in a crisis 21 3 13
Understands world problems 37 9 24
Tends to talk down to people 12 23 9
Rather narrow minded 6 20 5
Too inflexible 10 13 6
Has sound judgement 20 5 19
More honest than most politicians 26 11 30
Down-to-earth 28 7 31
Understands the problems facing Britain 40 12 29
Patriotic 24 23 28
Has got a lot of personality 40 4 24
Rather inexperienced 17 47 7
Out of touch with ordinary people 18 36 9
No opinion 7 22 23

 

Q13 Which party did you vote for at the last General Election, in May 1997? If you are not sure, or did not vote, please say so. Base: 899
  %
Conservative 20
Labour 45
Liberal Democrats 12
Scottish/Welsh Nationalist 2
Referendum Party *
Green Party *
Other *

Did not vote 16
Too young 2
Can't remember 1
Refused 1

Technical details

MORI interviewed a representative quota sample of 1,775 adults aged 18+ at 153 sampling points across Great Britain. Fieldwork was conducted face-to-face on 23-26 October 1998. Base: All respondents, unless stated. The voting intention figures exclude those who say they would not vote (11%), are undecided (7%) or refuse to name a party (1%). All figures are in percentages. Where percentages do not sum to 100, this may be due to multiple responses, the exclusion of don't knows or computer rounding. Data were weighted to match the profile of the population. An asterisk (*) denotes a figure between zero and 0.5%.

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