Political Attitudes in Great Britain for September 1998

Research study conducted for The Times Newspaper - published 24 September 1998 MORI interviewed a representative quota sample of 1,789 adults aged 18+ at 150 sampling points across Great Britain between 18-21 September 1998.

Research study conducted for The Times Newspaper - published 24 September 1998 MORI interviewed a representative quota sample of 1,789 adults aged 18+ at 150 sampling points across Great Britain between 18-21 September 1998.

Q1 How would you vote if there were a General Election tomorrow? [If undecided or refused at Q1] Q2 Which party are you most inclined to support? Base: 1,789

Conservative 24%
Labour 56%
Liberal Democrats 15%
Scottish/Welsh Nationalist 3%
Green Party 1%
Referendum Party *%
Other *%

Would not vote 9%
Undecided 7%
Refused 2%
Q3 Are you satisfied or dissatisfied with the way the Government is running the country? Q4 Are you satisfied or dissatisfied with the way Mr Blair is doing his job as Prime Minister? Q5 Are you satisfied or dissatisfied with the way Mr Hague is doing his job as leader of the Conservative Party? Q6 Are you satisfied or dissatisfied with the way Mr Ashdown is doing his job as leader of the Liberal Democrats? Base: 846
  Satisfied Dissatisfied Don't know Index
  % % % 177
Government 45 41 14 -4
Blair 61 30 9 +31
Hague 20 51 29 -31
Ashdown 52 18 30 +34

Q7 What would you say is the most important issue facing Britain today? Q8 What do you see as other important issues facing Britain today? Base: 846

  Q7 Q7/Q8
  % %
Unemployment/factory closure/lack of industry 23 44
National Health Service/Hospitals 15 40
Education/schools 7 31
Economy/economic situation 14 27
Common Market/EU/Europe/Single European Currency 12 20
Crime/law & order/violence/vandalism 4 17
Housing 2 9
Pensions/welfare security 2 9
Poverty/inequality 1 7
Race relations/immigration/immigrants 2 6
Inflation/prices 1 6
Drug abuse 2 5
Transport/public transport 2 4
Morality/individual behaviour 1 4
Pollution/environment 1 4
Defence/foreign affairs 1 3
Pound/exchange rate/value of pound 1 3
Taxation * 2
Animal welfare * 1
Beef/BSE/Mad Cow Disease * 1
Countryside/rural life * 1
Local government/council tax * 1
Northern Ireland * 1
Nuclear weapons/nuclear war/disarmament * 1
Trade unions/strikes 0 1
AIDS * *
Privatisation * *
Scottish/Welsh Assembly/Devolution * *

Other 3 12
Don't know 8 6

Q9 Do you think that the general economic condition of the country will improve, stay the same, or get worse over the next 12 months? Base: 846

Improve 13%
Stay the same 30%
Get worse 50%
Don't know 7%
MORI Economic Optimism Index (EOI) -37%

Here is a list of things both favourable and unfavourable that have been said about various political parties.

Q10-12 Read through the list slowly keeping the Conservative / Labour / Liberal Democrat party in mind. Every time you come to a statement that fits your ideas or impressions of the party just tell me. You may pick as many or as few as you like. You don't have to be certain, just pick the letters next to the statements you feel fit the Conservative / Labour / Liberal Democrat party.

  Con Lab Lib Dem
  Q10 Q11 Q12
Keeps it promises 4 9 9
Understands the problems facing Britain 15 39 26
Represents all classes 5 32 28
Looks after the interests of people like us 7 17 12
Moderate 14 23 27
Extreme 10 3 2
Concerned about the people in real need in Britain 7 31 25
Has a good team of leaders 7 29 13
Will promise anything to win votes 37 36 14
Out of touch with ordinary people 52 18 8
Has sensible policies 11 25 28
Too dominated by its leader 11 22 12
Professional in its approach 11 22 15
Divided 44 14 7
No opinion 11 7 29

Q13 The Conservative Party have announced that they are going to hold a ballot of their members on whether the Party should or should not postpone making any decision to join the single European currency until at least the general election after next, which could be up to nine years from now. If you were to vote, would you vote yes - to postpone the decision until at least the general election after next, or would you vote no? Base: 846

Yes 41%
No 42%
Don't know 17%

Technical details

MORI interviewed a representative quota sample of 1,789 adults aged 18+ at 150 sampling points across Great Britain. Fieldwork was conducted face-to-face on 18-21 September 1998. Base: All respondents, unless stated. The voting intention figures exclude those who say they would not vote (9%), are undecided (7%) or refuse to name a party (2%). All figures are in percentages. Where percentages do not sum to 100, this may be due to multiple responses, the exclusion of don't knows or computer rounding. Data were weighted to match the profile of the population. An asterisk (*) denotes a figure between zero and 0.5%.

More insights about Public Sector