One of the key challenges for manufacturers in the mobility industry is understanding and incorporating consumer needs and feedback. By doing this in advance the launch and design-freeze, we help clients improve their odds of success and address critical issues like exterior and interior design, pricing, marketing and communication.
The new product (and sometimes services) will be evaluated in a context where relevant competitors are presented, and insights on how to improve the product design, features, packages, and/or pricing and even marketing strategy are gathered.
While the pre-launch clinics typically involve evaluating physical prototypes and mock-ups, Virtual Reality can also be used to present more innovative ways of showing the concepts and illustrate advanced features. Consumers are invited to the venue for an in-person quantitative and qualitative evaluation of the new product.
Ipsos is in a unique position to add insights on primary consumer feedback thanks to the resources in its global network and our hubs in key automotive markets. We can also provide in-depth understanding of macro factors such as society trends due to the breadth of research topics available we cover.