A recent MORI survey shows that perfume / fragrance (67%), watches (64%) and clothing / footwear (63%) are among the most widely known goods to be counterfeited.
Forty per cent said that they would knowingly purchase a counterfeit product if the price and quality of the goods was acceptable. Among these people, the most popular counterfeit goods to purchase were:
|Clothing / footwear||76%|
|Perfume / fragrance||38%|
|Electrical goodse.g. video recorders, hi-fi etc||22%|
|Pharmaceutical productse.g. aspirin, paracetamol etc||5%|
|None of the above||1%|
Around a third said that they would contact the local trading standards office if they had unknowingly purchased a counterfeit product. However, twenty nine per cent said that they would not do anything, that they would put it down to experience.
Two thirds (65%) agreed that they were against any form of product counterfeiting and 69% said that the government should do more to tackle the problem of product counterfeiting.
The following chart shows the levels of awareness of the problems that counterfeiting causes:
|The government loses millions of pounds in VAT and other taxes because of counterfeiting||61%|
|Counterfeiting can damage the economic well-being of businesses||57%|
|Some fake or counterfeit products can put the purchaser at risk of personal injury or death||56%|
|Counterfeiting is very often one of the most profitable (and virtually risk-free) illegal activities of organised criminals and terrorists and helps to fund drug dealing||39%|
|None of the above||7%|
The survey was conducted among a representative sample of 996 adults aged 15+ in Great Britain. Fieldwork took place face-to-face, between 26-29 September 1997. Data are weighted to the profile of Great Britain.