Public views on ethical retail

The Department for Business, Innovation and Skills commissioned Ipsos MORI to conduct a survey into UK attitudes to ethical standards in retail and their impact on the public's buying decisions.

The Department for Business, Innovation and Skills commissioned Ipsos MORI to conduct a survey into UK attitudes to ethical standards in retail and their impact on the public’s buying decisions. View the charts and download the computer tables below.

Research was conducted on i:omnibus, Ipsos MORI’s online omnibus, among a total of 2,257 adults aged 16+ in the United Kingdom, between 13 and 17 June, 2014

Survey data were weighted by age, gender, region, social grade, working status and main shopper to the known population profile to be nationally representative of adults aged 16+ in the UK.