Push To Web Best Practice Guide

Our latest best practice guide outlines the benefits of a push-to-web methodology and our learnings regarding its implementation.

The author(s)

  • Patten Smith Ipsos Research Methods Centre, UK
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As you are aware survey methods are changing apace in response to the digital revolution in people’s lives, declining survey response rates and increasing cost pressures. In recent years the ‘push-to-web’ mixed-mode methodology has emerged as a high quality cost-effective alternative to traditional face-to-face and telephone random probability surveys. Ipsos MORI has been at the forefront of the development of push-to-web methods in the UK, and we are keen to share with you what we have learnt.

Our push-to-web best practice guide is based on both our own practical experience and methodological literature, it is a ‘how to do it’ guide for those considering using this exciting new methodology.

The author(s)

  • Patten Smith Ipsos Research Methods Centre, UK

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