Quality and Transparency

Ipsos MORI's quality procedures are renowned as being at the leading edge in the industry, setting us apart from our competitors.

Our rigorous and structured training programme, which all staff complete, provides our clients with the peace of mind that they can always depend on us to deliver reliable, sustainable findings. Moreover, our focus on quality and continuous improvement means we have embedded a ‘right first time' approach throughout our organisation.

But don't just take our word for it. Listed below are the external certifications and accreditations we have achieved:

MRS Company Partnership Scheme: We were the first UK Market Research Company to sign up to the rigours of this Market Research Society code. With the increasing importance of self-regulation, we wanted to be at the forefront of supporting the ethics and quality of our industry by applying the professional code to our entire organisation in addition to individual employees.

ISO 20252 is the international market research specific standard that supersedes BS 7911/MRQSA & incorporates IQCS (Interviewer Quality Control Scheme); it covers the five stages of a Market Research project. Ipsos MORI were the first company in the world to gain this accreditation and now many are following our lead..

ISO 9001 is the international standard for Quality Management systems. In addition to quality assurance of products, it also aims to enhance customer satisfaction.

ISO 27001 is the international standard for information security designed to ensure the selection of adequate and proportionate security controls.  Ipsos MORI was the first research company in the UK to be awarded this in August 2008.

ISO 20252 Logo  ISO 9001 Logo  ISO 27001 Logo

Ipsos MORI complies with the eight principles of the Data Protection Act which ensure that personal information is safe guarded however it is collected, recorded and used whether on paper, in a computer file or database or recorded on other material.

MRS Fair DataIpsos MORI has signed up to the Market Research Society’s Fair Data mark. Fair Data accreditation provides provides consumers and clients with reassurance that their data is being treated ethically, transparently and responsibly.  

Ipsos MORI has a small Compliance Department dedicated to ensuring that these standards and accreditations are met across the business.  If you have any questions, please do not hesitate to contact: compliance@ipsos.com

Ipsos MORI Publications Policy

Ipsos MORI has a strong track record, going back more than 40 years, in making full details available of our published work to all interested parties. To this end, strict procedures are in place relating to this published work. This is to ensure that full details of our research are available in an appropriate format and within a reasonable timescale, thereby providing wide access to all those who are interested in the findings. We have two guiding principles here: quality and transparency.

Our website includes a regularly updated Polls area, including a research archive and publications library. We review this regularly and, welcome comments on how we can improve access to our programme of published research.

We have special rules in place for published opinion polls. All polls intended for publication are submitted to an internal Polls for Publication group for review. All questionnaires are signed off by a senior member of staff, who is usually separate from the research team working on the project. The same process is in place for press releases which contain Ipsos MORI survey findings. Opinion polls published by or on behalf of a client are made available on our website within two days of publication. The details provided include: details of the client, the survey method, the size and nature of the sample, the full question wording used, fieldwork dates and a summary of any weighting methods applied to the data. Further details are made available on request.