Questions for Women

Q1 How do you intend to vote at the General Election on May 1? (If undecided or refused at Q1) Q2 Which party are you most inclined to support? Base: All first time electors (800)

  • MORI On-Line surveys interviewed a representative quota sample of 800 women aged 18+ by telephone on 26-27 March, 1997
  • An asterisk (*) denotes a figure below 0.5, but not zero.
  • Research study conducted for The Mail on Sunday

Q1 How do you intend to vote at the General Election on May 1? (If undecided or refused at Q1) Q2 Which party are you most inclined to support? Base: All first time electors (800)

Conservative 30%
Labour 52%
Liberal Democrats 14%
Scottish/Welsh Nationalist 1%
Referendum Party 1%
Green Party 1%
Other 1%

Would not vote 6%
Undecided 16%
Refused 4%

Q3 Which of the party leaders, John Major, the Prime Minister, Tony Blair, the leader of the Labour Party or Paddy Ashdown, the Liberal Democrat leader, would be the best Prime Minister?

John Major 25%
Tony Blair 36%
Paddy Ashdown 12%
None 10%
Don't know 17%

Q4 I am going to read out a list of words that could describe a person. As I read each one, could you tell me which leader each word most applies to? Does each word apply most to John Major/Tony Blair/Paddy Ashdown?

  John Major Tony Blair Paddy Ashdown All equal None Don't know
  % % % % % %
Experienced 66 7 12 6 5 4
Trustworthy 23 22 13 5 29 8
Competent 25 37 11 10 9 8
Sincere 25 25 19 7 20 4
Strong 21 38 16 7 12 6
Wise 27 21 18 7 18 9

Q5 I am now going to read out another list that could describe a person. As I read each one, could you tell me which leader each word most applies to? Does each word apply most to John Major/Tony Blair/Paddy Ashdown?

  John Major Tony Blair Paddy Ashdown All equal None Don't know
  % % % % % %
Superficial/shallow 25 25 10 7 19 10
Weak 43 9 13 4 22 9
Hypocritical 33 20 6 19 13 9
Patronising 33 25 8 13 12 9
Only wants to get elected 26 32 8 22 8 4

Q6 Still thinking about the party leaders, which of the three of them do you feelhas the most appealing:

  John Major Tony Blair Paddy Ashdown All equal None Don't know
  % % % % % %
Looks 8 45 19 3 20 5
Manner 26 41 21 3 5 4
And which leader would make the best father? 15 34 13 12 5 21
Which leader would you most trust to invest your money with? 21 22 11 1 32 6
Which would you prefer as a next door neighbour? 28 26 23 6 19 5
To which would you confide a personal problem? 20 17 15 2 39 7

Q7 I am going to read out a list of policy areas. Could you tell me which of the party leaders, Mr Major, Mr Blair or Mr Ashdown would be best on each of these things, if elected Prime Minister?

  John Major Tony Blair Paddy Ashdown All equal None Don't know
  % % % % % %
Education 22 48 14 3 4 9
The economy 39 32 10 2 6 11
Taxation 32 35 13 1 6 13
NHS * 13 54 12 2 7 12
Representing Britain in Europe 36 35 11 2 6 10
Fighting crime 24 34 14 7 6 15
*Asked of a part sample only, n=594

Q8 Now some questions about the party leaders wives, Norma Major, Cherie Blair and Jane Ashdown. Which of the wives do you think:

  Norma Major Cherie Blair Jane Ashdown All equal None Don't know
  % % % % % %
Would be the biggest help to her husband in a crisis 31 31 6 8 2 22
Would be the best asset to Britain when accompanying her husband abroad 27 39 3 6 2 23
Would be the best mother 22 21 5 18 1 33
Would be a best role model for women generally 21 40 6 4 6 23
Would make the best wife for a British Prime Minister overall 31 35 4 5 2 23

Q9 There have been a number of stories recently accusing Conservative MPs of misconduct. What do you think John Major should do....*

Sack or deselect them before the General Election 41%
Wait until Parliament has had time to consider the report into their behaviour 52%
Don't know 7%
*Asked of part of sample, n=538

    Technical details

    MORI interviewed a representative quota sample of 800 women aged 18+. Interviews conducted by telephone on March 26th and 27th, 1997. At the analysis stage, the data were weighted to match the population profile. All figures are in percentages. Where percentages do not sum to 100, this may be due to multiple responses, the exclusion of don't knows or computer rounding. An asterisk (*) denotes a figure below 0.5, but not zero.

    More insights about Public Sector