Reena leads Ipsos Healthcare’s digital research strategy focusing in particular on mobile and big data. She ensures that Ipsos develops and employs powerful capabilities in evolving digital techniques. Whether this is actively engaging with respondents via mobile, online or, increasingly, app based surveys, diaries and live discussions - or through passive measurement and ‘big data’ analytics.
Reena is an experienced researcher who has a long legacy of meeting client needs across therapy area(s) and is a thought leader in emerging digital health developments. She recently directed the global Connected Health report to understand opportunities and barriers in the connected health space.
Reena joined Ipsos Healthcare in 2011 and has a Bsc (Hon) in Psychology from University of Kent.