Noughts and Crosses, an alternative history teen novel launched in 2001 where an African country has colonised large quantities of the world, now finally has a small screen adaption. It’s creators will be hoping that they can translate the profound effect it had on readers to new audiences; as well as tapping into contemporary social discourses about race and power dynamics. However, creating such an alternative scenario is incredibly ambitious and there is also a real risk of misinterpretation from a range of different audiences.
Our latest Pillars of Popular Culture blog explores how you can best feed into content development process to help creators shape, refine and evaluate success where representation matters; exploring how to best deliver content with broad appeal, and inspire communities who are crying out for accurate representation, whilst successfully navigating the potential pitfalls of cultural sensitivity.
Ipsos iris: An online publisher pack
From January 2021, Ipsos iris will be the official source for online audience measurement and ad campaign verification in the UK endorsed by UKOM. To help online publishers understand any compliance requirements associated with the tagging element of this important research study, Ipsos MORI has produced an Online Publisher framework Pack.
Essential Digital Skills UK - 2020
Lloyds Bank UK commissioned Ipsos MORI to research the ‘essential digital skills’ of the UK population, 15+, which forms part of their ‘UK Consumer Digital Index 2020', the UK’s largest study of transactional, behavioural and attitudinal research including the Essential Digital Skills measure.