Noughts and Crosses, an alternative history teen novel launched in 2001 where an African country has colonised large quantities of the world, now finally has a small screen adaption. It’s creators will be hoping that they can translate the profound effect it had on readers to new audiences; as well as tapping into contemporary social discourses about race and power dynamics. However, creating such an alternative scenario is incredibly ambitious and there is also a real risk of misinterpretation from a range of different audiences.
Our latest Pillars of Popular Culture blog explores how you can best feed into content development process to help creators shape, refine and evaluate success where representation matters; exploring how to best deliver content with broad appeal, and inspire communities who are crying out for accurate representation, whilst successfully navigating the potential pitfalls of cultural sensitivity.
If you found this piece interesting read the previous editions in our Pillars of Popular Culture series:
Essential Digital Skills UK 2021
For the third year, Lloyds Bank commissioned Ipsos MORI to research the ‘Essential Digital Skills’ of the UK adult population and has launched the results from the first wave of research since the start of the COVID-19 pandemic. This research is conducted on behalf of the Department for Education and follows the launch of the Consumer Digital Index earlier in the year, which measures the digital and financial lives of the UK population.
Understanding child safety and video gaming with GameTrack
Ipsos MORI has undertaken research on behalf of the Interactive Software Federation of Europe (ISFE) to explore how children aged up to 15 years old are using communication features when playing videogames and how parents are controlling and monitoring this online interaction to help safeguard their children.