The Reputation Council Report - November 2015

The report of the tenth sitting of the Reputation Council explores issues such as: building sustainable reputation; the difference between brand and reputation; reputation differentiation; and the future relationship between corporations and NGOs.

Established in 2009, the Reputation Council brings together senior communicators from some of the most respected corporations in the world. The Reputation Council’s mission is to increase understanding of the issues and challenges facing communicators in the corporate environment, as well as capturing expert views on key trends, issues and events in the wider world. Each sitting of the council provides a definitive guide to the latest thinking and practice in the corporate communications world.

This tenth sitting of the Reputation Council involved 114 senior communicators based in 17 different countries and explores issues such as: how you can build a sustainable reputation; the difference between brand and reputation; how to achieve reputation differentiation; and the future relationship between corporations and NGOs. 

More insights about Public Sector