Exclusive research by Ipsos MORI for the Royal Institute of British Architects (RIBA) has revealed strong public support for the introduction of minimum space standards for new build homes across England.
Key findings include:
- Satisfaction with quality of home is generally positive with around three-quarters of respondents reporting they are satisfied
- High energy bills, lack of space and lack of natural light are the top causes of dissatisfaction with the home
- Lack of space is reported as the key problem for people in homes built between 3 and 10 years ago
- The idea of minimum standards being introduced for space, energy and security is viewed favourably by respondents and the majority suggest it would positively affect their choice when choosing a home. This trend is emphasised when referring to a minimum standard for space
- Ipsos MORI interviewed a sample of 702 members of the British public aged 18+ from the Ipsos Interactive Services panel
- Interviews were carried out online
- Fieldwork was conducted between 25th February and 1st March 2013
- Results are based on all respondents unless otherwise stated
- Data are weighted and is representative of the GB profile by age, tenure and region
- An asterisk (*) denotes a finding of less than 0.5%, but greater than zero.
- Where results do not sum to 100 this may be due to multiple responses or computer rounding.
Over a third of consumers believe social purpose should come before profit
New research by Ipsos MORI in partnership with Neil Gaught & Associates and Forster Communications highlights the public’s strong belief that the current way of doing business isn’t working and their desire to see business to do more to make a positive difference.