Scottish Public Opinion Monitor

Ipsos MORI’s Scottish Public Opinion Monitor is a long running omnibus survey used to track public views and experiences on a wide range of issues. It is used by many public, private and third sector clients who want to understand what the Scottish public thinks.

Client context

Our Scottish Public Opinion Monitor is a multi-client survey, meaning that it is an economical way of conducting research with the general public: administration and operational costs are shared between all the clients who buy space in the survey. But although the costs are shared, your results are exclusive to you.

Clients also benefit from the expertise and insight of the team who will be on hand to provide advice and guidance on the development of questions and the interpretation of results.

The Scottish Public Opinion Monitor has been used by numerous public and third sector clients to explore a wide range of issues, including:

  • experiences of cybercrime and online security
  • trust in and usage of charity services
  • awareness of different organisations, policies and services
  • attitudes to organ donation
  • attitudes to fox hunting.

If you are interested in capturing the views of the Scottish general public, the Scottish Public Opinion Monitor provides an ideal opportunity to do so in a robust and cost-effective way.

Our Solutions

The Scottish Public Opinion Monitor is a quantitative telephone survey of around 1,000 adults (aged 16+), living in Scotland. Data will be collected from a representative sample of the Scottish population, with quotas set on gender, age geographical region and working status.

The Monitor is one of the only public opinion surveys in Scotland which contacts people by telephone, rather than relying on opt-in online panels.

Our sample is generated primarily using Random Digit Dialling. This extends the reach of our survey – making it more representative of the Scottish general public than online surveys, where only those who have opted in to online panels or other commercially available sample frames can take part.


The next wave of the survey will run in late November 2017. Data and outputs will be available by Christmas. 

The deadline to confirm participation is 3 November.  


Prices are based on questionnaire length and include:

  • Questionnaire design
  • 1,000 interviews conducted by telephone among a representative sample of 1,000 Scottish adults aged 16+
  • Data tables for all of your questions with standard demographic cross-breaks (gender, age, employment status, tenure, deprivation and urban/rural).

Other outputs, including SPSS data, a Word/PowerPoint report, infographic or additional analysis can be provided at an additional cost.

  • For more information and to discuss your requirements, please contact Lucy Setterfield on 0131 226 8677.

Case studies

For more information, kindly use the contact form below.