The purpose of this paper is to explore these dynamic forces, in order to improve our understanding of brand value.
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An introduction to The MediaCT Brand Equity product that looks at the importance of different platforms to a brand's overall equity.
Flyer for the 4th edition of Ipsos MediaCT's glossary.
4th Edition of the full Glossary of Ipsos Media CT terms.
This study supported Channel 4's BritDoc festival by investigating attitudes towards UK documentaries.
Strategies to maximise response rates to market research surveys taking into account the survey universe and method of data collection.
A study of multi-play services of internet, landline, mobile and digital TV to understand the success criteria for suppliers.
Real Trends is an innovative new service to understand how British society is changing and advise our clients on what this means for them.
How research is adapting to the multi-platform era of media fragmentation.