We have invaluable experience in carrying out large-scale and complex research studies, including the National Student Survey (NSS). We offer a range of student and Higher Education (HE) stakeholder research; we have an established reputation for our work in the HE industry and are experts in our work among students, HE stakeholders and a host of other audiences.
We have undertaken a full range of quantitative and qualitative studies for the HE sector. In addition to the high profile NSS, Ipsos MORI has been involved in student satisfaction and experience surveys, such as the FE Choices Survey, research looking at attitudes and behaviours, evaluation studies of current activities/initiatives, cognitive testing for survey development, longitudinal surveys of graduates, as well as branding and marketing research for individual institutions. We have worked with a range of audiences including students/learners, HE providers, HE stakeholders and policy makers.
The 2017 edition of the Ipsos Top Cities Index finds that New York is the most popular city worldwide, retaining the title it claimed when the survey was first run in 2013.
Optimise your digital ads, maximise your brand impact, minimise your spend
Royal Shakespeare Company launches audience research project with Ipsos MORI to monitor emotional response to Titus Andronicus on stage and on screen.
Trust in brands and advertising in the wake of Brexit and the General Election
Ipsos MORI's Research Highlights for June 2017 includes rising concern about the NHS, and the economy and age, not class, was the key factor in voting the General Election.
Advances in digital technology are giving rise to a ‘Digital Health’ revolution, making personal health management accessible to all at the click of a button, or a tap of the screen. For businesses, the challenge is in finding the sweet spot between privacy, accessibility and usefulness.
It is hard to find a major audience measurement service that does not employ statistical wizardry of one sort or another.
What the gambling industry can learn from a Meerkat.
Leo Cremonezi explains how our personal data is the new currency for today's digital advertising ecosystem.