It is hard to find a major audience measurement service that does not employ statistical wizardry of one sort or another.
The Behavioural Research (for Insight & Change) Group within the Ipsos MORI Social Research Institute leads on behavioural insight – identification and systematic, structured understanding of clearly specified behaviours – and/or behaviour change – developing behaviour change interventions based on behavioural insight.
Embedded within Connect is a specialised, highly experienced creative development team. Focused on being creative and developing innovative methods that are appropriate to the product and the brand.
Embedded within Connect is a specialised, highly experienced media research team. Focused on being creative and developing innovative methods that are appropriate to the product and the brand.
Increasingly, big businesses are looking to partner with large scale event and property owners in the worlds of broadcasting, the arts and sport with a view to telling more engaging and powerful stories about their brands.
TouchPoints is a survey of GB consumers aged 15+, designed to create a consumer-centric, cross-media, cross-device planning tool. Ipsos Connect produces two out of the three components, the hub survey and the passive data.
Captains of Industry are committed to championing diversity and inclusion in the workplace, but women remain scarce on executive boards
Captains of Industry say that despite nearly all board members on the FTSE 500 saying they are actively promoting and championing diversity and inclusion in their company (86%), a very large proportion say they have no female board members at all (71%).
Ipsos MORI and Energy Saving Trust's work to develop and test the delivery of energy efficiency advice during smart meter installations ahead of the 2020 Smart Meter Rollout.
The annual Ipsos MORI Captains of Industry study finds that at the time of interviewing, 58% of Captains felt that since the referendum the decision to leave the EU has had a negative impact on their business.
A new Ipsos MORI Captains of Industry study finds that industry leaders put encouraging investment in infrastructure at the top of their wish list, with 19% of industry leaders citing this as a policy they think should be included in the Government's new industrial strategy.