It is hard to find a major audience measurement service that does not employ statistical wizardry of one sort or another.
Suzanne Hall looks at our General Election focus groups conducted for the BBC and identifies some trends which help unpick Thursday's shock election result.
Leo Cremonezi explains how our personal data is the new currency for today's digital advertising ecosystem.
Scottish Public Opinion Monitor for STV News: May 2017.
Georgina Clarke and Katherine Shipton examine our most recent Captains of Industry survey and ask why customer experience is not at the top of the agenda for b2b organisations.
Ipsos MORI’s dedicated Policy and Evaluation research team leads a range of evaluation projects for UK, European and International clients across the public and not-for-profit sectors. Our multi-disciplinary team of evaluation professionals, economists, and policy experts harness Ipsos MORI’s strength in conducting robust social research across the full spectrum of policy areas to deliver high quality and impactful end-to-end evaluation solutions for our clients.
Employment, Welfare and Skills is one of our largest and fastest growing research team. Our work is diverse, encompassing research and evaluation on key government policies such as the Universal Credit, pensions and auto-enrolement, apprenticeship levy, and the Industrial Strategy.
Leo Cremonezi explores how much we value our privacy and the protection of our personal information.
Ipsos MORI and its partner, the Institute of Criminal Justice Studies at the University of Portsmouth, were commissioned by the Department for Culture, Media and Sport to carry out the latest Cyber Security Breaches Survey, as part of the UK Government’s National Cyber Security Programme.
Satisfaction with the Chancellor has fallen since November, according to Ipsos MORI's latest Political Monitor.