Suzanne Hall looks at our General Election focus groups conducted for the BBC and identifies some trends which help unpick Thursday's shock election result.
Leo Cremonezi explains how our personal data is the new currency for today's digital advertising ecosystem.
New Ipsos MORI report into Millennials reveals the truth about the “most derided generation”.
Global Trends 2017 is here and it is bigger than ever, based on 18,000 interviews across 23 countries.
According to the new Ipsos MORI Global Trends Survey, many countries around the world have seen an increase in the number of their citizens who feel under pressure to be successful and make money.
Embedded within Connect is a specialised, highly experienced media research team. Focused on being creative and developing innovative methods that are appropriate to the product and the brand.
Ipsos MORI research for the Energy Networks Association explores consumer attitudes to smart meter data being used to more effectively manage the UK electricity network.
Increasingly, big businesses are looking to partner with large scale event and property owners in the worlds of broadcasting, the arts and sport with a view to telling more engaging and powerful stories about their brands.
Over the next 3 years, the Route contract will introduce new measures to optimise measurement and modelling solutions of digital audiences.
Only 34% express confidence that waste water in their country does not pose a threat to their clean water supply.
Looking ahead one in two (48%) are worried that residential and industrial growth in their country over the next 5 to 10 years will put their clean water supply at risk.