Advances in digital technology are giving rise to a ‘Digital Health’ revolution, making personal health management accessible to all at the click of a button, or a tap of the screen. For businesses, the challenge is in finding the sweet spot between privacy, accessibility and usefulness.
It is hard to find a major audience measurement service that does not employ statistical wizardry of one sort or another.
What the gambling industry can learn from a Meerkat.
Leo Cremonezi explains how our personal data is the new currency for today's digital advertising ecosystem.
Ipsos MORI’s Charities research team was set up more than 20 years ago. We are an enthusiastic team of specialist researchers with years of experience conducting research on behalf of charities, Royal Societies, social enterprises, and the voluntary sector. The charity team closely works with topic-specialist teams, such as the Environment and Energy team, the Health team, the Education, Children and Families team, and the International team. This makes sure that the research we conduct is underpinned by both a broader understanding of how the sector works, and by in-depth issue-specific knowledge.
The Key Influencer Tracking program is a suite of multi-client studies that examine the attitudes and opinions of a range of elite, opinion-forming stakeholder audiences. We provide independent and cost-effective access to otherwise hard-to-reach stakeholder groups to help companies and organisations of every kind manage their reputation, communications and sector knowledge.
In a cluttered digital world, it is vital to know whether brand messages have reached the target audience. It is therefore key for brands to measure and evaluate their campaign impact in order to ensure a successful communication of the brand message. At Ipsos Connect we have extensive experience in tracking both creative and media impact.
Connecting with consumers today can be a real challenge.
Digital media differs from traditional brand media in two fundamental ways. Digital media is “addressable”, meaning it’s delivered, or served, at the individual level, and it’s interactive, meaning that its recipient can respond to it directly by “clicking” (generally the domain of direct response marketers) or by engaging with a deeper content or brand experience.
Identifying an effective combination of touchpoints to drive results.