Cautious optimism returned among the UK's Business Leaders at the end of 2012 but with considerable economic concerns, says Andrew Croll.
The top issues facing Britain today according to the 2012 Captains of Industry study conducted by Ipsos MORI are the Government deficit (mentioned by 23%), Lack of economic growth (22%) and the Eurozone (20%).
The latest innovation in Media research enables us to obtain a clear picture of the true behaviour of today's listeners, consumers, readers and others.
The majority of top British business leaders are pessimistic about the future of the country's economy, according to Ipsos MORI's Captains of Industry survey.
Ipsos OTX MediaCT has been nominated as a finalist for the prestigious Market Research Conference (MRC) award for its Appcast project work with Lumi Mobile.
Recently published data from the National Readership Survey (NRS Jan-Dec 2010) tell us that three quarters of the adult 15+ population of Great Britain have accessed the internet in the past 12 months.
ABC and Ipsos OTX MediaCT conducted experimental research live during the Oscar telecast using downloaded mobile apps to get a peek at how viewers were reacting to the show.
Ipsos MediaCT UK has been recognised as the `Best Research Team - Research Supplier' at the inaugural Media Research Group (MRG) Awards.
Ipsos MediaCT is beginning a major field test of its revolutionary mobile radio audience measurement system.
4th Edition of the full Glossary of Ipsos Media CT terms.