Sharp decline in those who think businesses behave ethically

We have conducted our annual survey for the Institute of Business Ethics on the attitudes of the British public to business ethics.

An annual Ipsos MORI survey conducted for the Institute of Business Ethics on the attitudes of the British public to business ethics has found:

  • A substantial decline in the proportion of the public saying that British business generally behaves ‘very’ or ‘fairly’ ethically (from 58% in 2011 to 48% in 2012).
  • More people think that executive pay needs to be addressed in corporate behaviour than any other issue – a third select it among their top three priority issues (34%).

Technical note

A nationally representative quota sample of 991 British adults aged 16+ was interviewed throughout Great Britain on Ipsos MORI’s Capibus survey. Interviews were carried out using CAPI (Computer Assisted Personal Interviewing), face-to-face in respondents’ homes, between 14-26 September 2012. Data have been weighted to reflect the adult British population in terms of age, sex, socio-economic class and region.

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