An annual Ipsos MORI survey conducted for the Institute of Business Ethics on the attitudes of the British public to business ethics has found:
- A substantial decline in the proportion of the public saying that British business generally behaves ‘very’ or ‘fairly’ ethically (from 58% in 2011 to 48% in 2012).
- More people think that executive pay needs to be addressed in corporate behaviour than any other issue – a third select it among their top three priority issues (34%).
A nationally representative quota sample of 991 British adults aged 16+ was interviewed throughout Great Britain on Ipsos MORI’s Capibus survey. Interviews were carried out using CAPI (Computer Assisted Personal Interviewing), face-to-face in respondents’ homes, between 14-26 September 2012. Data have been weighted to reflect the adult British population in terms of age, sex, socio-economic class and region.