While support for nuclear newbuild still broadly increases with age, the fall in support and growth in the undecided or neutral proportion is most pronounced in the case of the 35-44 age group – among this group support is down 18 points and the proportion undecided is up 22 points to 54%, and now makes up a majority of people between these ages.face-to-face interviews using CAPI with 1,046 adults aged 16+ in 126 systematically-selected sampling points across Great Britain in the period 7-13 December 2012. The data were weighted to be representative of the population of Great Britain aged 16+. This was a cut-down version of an annual survey previously run for the Nuclear Industry Association, using the same methodology as previously. It was conducted at Ipsos MORI’s own expense.
Energy sector reputations: time to power up?
The energy sector has an image problem. From domestic suppliers to international oil and gas companies, firms face an uphill struggle to be viewed in a more positive light by a wide range of their stakeholders – as issues around the environment, along with pricing concerns, shape perceptions amongst consumers, regulators, and the media.