Sustainable Development Research
In 2015, the international community, led by the United Nations, adopted 17 Sustainable Development Goals (SDGs). They will provide the framework for international development and cooperation for the next fifteen years. That’s why Ipsos has established a new global Sustainable Development Research Centre (SDRC). The Centre will draw together the company’s expertise across a range of themes and geographical regions. We believe that by consolidating our already expansive work on sustainable development globally we can help clients and partners shape the sustainability agenda.
The Centre will have four strategic objectives:
- Track progress towards the SDGs
- Make development cooperation more effective
- Help governments improve their policies and services
- Help private companies become more sustainable.
At Ipsos we want to make sure that top quality primary data underpins the decisions that shape our world. And, crucially, we want to put people’s voices at the heart of sustainable development, helping make it an inclusive and accountable process. We invite you to join us in this important work.
We provide deep insight
Data is only helpful when it is clearly communicated. We are communications experts, using scientifically sound analytic tools to contextualize data and address the challenges common in public policy and social research. We think strategically. We collaborate. We focus on responding to the needs of our partners and clients.
Impact analysis and evaluation
Our dedicated policy and evaluation experts can design bespoke evaluation approaches that use a range of methods to deliver robust process and impact evaluations and economic analysis, including the use of experimental and quasi-experimental methods.
Communications and media
Ipsos is experienced in understanding communications preferences and citizen behaviours, evaluating communications campaigns and testing creative content and messaging for a range of private sector, government, and not-for-profit clients around the world, as well as measuring and analysing media consumption and behaviours.
The SDRC’s global team of leaders and consultants provide guidance on and oversee data integration and context-specific analysis. This combines with on-the-ground teams equipped to understand local sensitivities, cultural and social norms and political dynamics, to deliver actionable insights to clients and partners.
Partners and clients from all sectors
At Ipsos we want to contribute to the SDGs by partnering with like-minded organisations and making sustainability part of our core business. Ipsos works with the whole range of clients, from governments and international organisations, to charities and foundations, as well as many private companies.
... using robust empirical evidence
As a leading global agency we are constantly working to bring new solutions to research challenges. A full service research agency, we offer the range of quantitative and qualitative data collection methods: face-to-face, telephone, online and mobile. We have been involved with citizen, customer, and employee satisfaction measurement for over 30 years for public organizations as well as the private sector. Such data (on circumstance, behaviour and perceptions) will be crucial to assessing the progress of the SDGs.
Ipsos provides the most reliable and efficient data in the industry, relying on world-class methodologists, applied expertise in quantitative design, professional data collection teams, and cutting-edge technology used for digital data collection. Ipsos is able to provide nationally representative studies across the globe, even in many conflict-affected and hard-to-reach regions of the world. Expert methodologists lead sample design, datasets and analytics, and Ipsos is able to provide representative studies even in many conflict-affected and insecure regions of the world.
Qualitative approaches, behaviour and ethnography
Our qualitative research specialists blend tried and tested qualitative approaches (such as groups, depth interviews, and stakeholder facilitation) with innovative techniques such as deliberative and participative research, beneficiary diary approaches and ethnography and observational research. We also use behavioural/emotive techniques to help understand unarticulated and emotional factors driving behaviour.
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