Trust in information about the Independence Referendum

With just a few weeks to go until the referendum it is clear from an Ipsos MORI Scotland survey for Full Fact that many voters have found it difficult to access the information they need to make a decision about which way to vote.

With just a few weeks to go until the referendum it is clear that many voters have found it difficult to access the information they need to make a decision about which way to vote.

Just 1 in 5 Scots (20%) have found it easy to find ‘trustworthy’ information while 61% have found this difficult. Similarly 19% have found it easy to find ‘impartial’ information compared to 63% who say that this has been difficult.

Although more voters have found it easy to access information which is ‘factual’ (28%) and ‘helpful’ (40%) they are still outnumbered by those who have experienced difficulty on these measures (56% and 44% respectively).

Technical Note

  • This presents the topline results from Scotland
  • Results are based on a survey of 1,006 respondents (adults aged 16+ although only those aged 18years+ were asked about their voting intention.) conducted by telephone. Fieldwork dates: 28th July – 3rd August 2014
  • Data are weighted by: age, sex and working status using census data; tenure using SHS data; and public-private sector employment using Scottish Government Quarterly Public Sector Employment series data
  • Where results do not sum to 100%, this may be due to computer rounding, multiple responses, or the exclusion of “don’t know” categories
  • Results are based on all respondents (1,006) unless otherwise stated.

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