Turning up the Volume: unheard voices of people with dementia

In 2016 Ipsos MORI was commissioned to conduct an ambitious piece of research on behalf of Alzheimer’s Society.

Turning up the Volume: unheard voices of people with dementia

The author(s)

  • Laura Thomas Research Director
  • Jane Stevens Research Director
  • Charlotte Simms Senior Research Executive
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In 2016 Ipsos MORI was commissioned to conduct an ambitious piece of research on behalf of Alzheimer’s Society.  The aim of the research was to produce a rich and detailed understanding of the day to day lives of both people living with dementia and their carers, and to identify how people would like to be supported.  The findings from this research have helped to inform and support Alzheimer’s Society’s new five-year strategy.

The research included a large-scale survey of 966 people living with dementia who access Alzheimer’s Society services; 500 online interviews with people supporting a person living with dementia; 2,356 online interviews with members of the public and qualitative research with 32 people living with dementia and five carers of those living with dementia.  The fieldwork was conducted between November 2016 and April 2017.  

Note: the report below is authored by Alzheimer’s Society, using research conducted by Ipsos MORI.

The author(s)

  • Laura Thomas Research Director
  • Jane Stevens Research Director
  • Charlotte Simms Senior Research Executive

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