In a new online poll of 1,010 GB adults aged 18-75, Ipsos MORI, in partnership with the Economist, asked Britons whether they thought the UK was in decline and whether today’s youth would have a better or worse life than their parents, or if it would be about the same.
Is the UK in decline?
- 65% of Britons agree that the UK is in decline. 16% disagree. 17% neither agree, nor disagree. 2% say they don’t know.
- Remain voters are significantly more likely to agree (76%) than Leave voters (54%).
- Meanwhile, 81% of 2019 Labour voters agree that the UK is decline compared to 51% of 2019 Conservative voters.
How will life for today's youth compare to that of their parents?
- 57% of Britons think today’s youth will have a worse life than their parents. 23% think they will have a better life. 17% say about the same and 3% say they don’t know.
- Remain voters appear more pessimistic than Leave voters. 63% of Remain voters think today’s youth will have a worse life than their parents whereas 51% of Leave voters say the same.
- Differences by 2019 General Election vote are more muted on this question. A majority of both 2019 Conservative (53%) and 2019 Labour voters (58%) think today’s youth will have a worse life than their parents.
- Interestingly, younger Britons are somewhat more optimistic than older Britons on this question. Whereas just 23% of Britons overall think today’s youth will have a better life than their parents, this number is greater among those aged 18-24 (33%) and 25-34 (29%) than those aged 45-54 (13%) or 55-75 (21%).
- Ipsos MORI interviewed a representative sample of 1,010 adults aged 18+ across Great Britain. Interviews were conducted online on the 10th- 11th December, 2020 Data are weighted to the profile of the population.
Active Lives Children and Young People Survey 2019/20
Ipsos MORI carried out this survey of pupils in schools on behalf of Sport England during the academic year 2019/20. Sport England commissioned Ipsos MORI to design and carry out the survey to inform Sport England’s strategy and the strategies of the Department for Digital, Culture, Media and Sport (DCMS) and the Department of Health and Social Care (DHSC).
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