Welcome to the latest edition of the Ipsos MORI Social Research Institute’s regular newsletter. It may seem strange for a public opinion organisation to be pointing out the difficulties involved in measuring perceptions (and we certainly wouldn’t argue against focusing on the needs of the citizen), but over the last few years we have shown that a simplistic use of perception targets is not enough, and involves significant risks. Instead, we need to develop a more sophisticated understanding of what drives public attitudes, so that we can deliver the improvements in services that citizens and government both want to see.
Our focus, in this newsletter and our work more generally, is to make sure that those making decisions have the best and most actionable information. We therefore hope you find this newsletter interesting, and as ever we always want to hear about your views of our work and the issues raised.
Evaluating Making Tax Digital’s impact on record-keeping behaviour and scope for error among small businesses
Ipsos MORI was commissioned by HMRC to undertake qualitative research with small businesses to understand the impact that Making Tax Digital has had on their record-keeping behaviour and scope for error when preparing VAT submissions.
Families’ and childcare providers’ perceptions of the impact of Tax-Free Childcare
Her Majesty’s Revenue and Customs (HMRC) commissioned Ipsos MORI to undertake qualitative research with parents and childcare providers across the UK to explore the impact of two government childcare initiatives: Tax-Free Childcare (TFC) and funded hours.