In just a few weeks, COVID-19 has forcibly changed consumer financial behaviours and challenged the financial stability that many of us took for granted.
As lockdown is eased across the country, it will be key for financial providers to understand the 'new normal' facing customers. How has the pandemic impacted how customers have approached money and managing their money? What are they likely to do in the future? It will be key for providers to develop effective, renewed strategies to support and understand likely demand for products and services, both in terms of preferred contact channels as well as ongoing need for features such as payment holidays.
Join the Ipsos MORI FRS team as they share what they have discovered through exploration of the long-running tracker, with new qualitative insights. Led by Kerry Barringer, Associate Director, Market Strategy and Understanding , our finance experts will set the current context for consumer finances and share new insights drawn from both the FRS and the FRS Money Talks Community, to help examine how personal finances have changed within lockdown and the likely longer-term implications of the impending recession.
For more information, please contact Kerry on firstname.lastname@example.org