With digital communications becoming ever-more important, clients increasingly require insights that go beyond targeting to drive successful creative. Learn how a digital-first programme, which leveraged the full force of social intelligence and analytics, was central in defining and bringing to life global consumer and expert healthcare personas. Then how these were leveraged to inspire the development of and deployment of successful creative.
If you are unable to attend the live webinar, simply register to receive the recording.
This webinar is part of our Virtual Future of Research series of 12 events this autumn will explore ways in which research has adapted to be stronger, smarter and fitter in adapting online - and some offline - techniques in the pandemic and beyond.
Please email Jahkeita McHardy if you are interested in signing up for the full series over the coming weeks, and until we can meet together face-to-face at one of our events soon.
7 September, 12.30 - 13.30
8 September, 12.30 - 13.30
9 September, 12.30 - 13.30
10 September, 12.30 - 13.30
Unlocking the power of unstructured social data
5 October, 12.30 - 13.30
Capturing and activating the moments that really matter
6 October, 12.30 - 13.30
7 October, 12.30 - 13.30
8 October, 12.30 - 13.30
2 November, 12.30 - 13.30
3 November, 12.30 - 13.30
5 November, 12.30 - 13.30