WEBINAR | Future of Research : Fast Forward to digital personas to inspire communications

With digital communications becoming ever-more important, clients increasingly require insights that go beyond targeting to drive successful creative. Learn how a digital-first programme, which leveraged the full force of social intelligence and analytics, was central in defining and bringing to life global consumer and expert healthcare personas.  Then how these were leveraged to inspire the development of and deployment of successful creative.

If you are unable to attend the live webinar, simply register to receive the recording.

This webinar is part of our Virtual Future of Research series of 12 events this autumn will explore ways in which research has adapted to be stronger, smarter and fitter in adapting online - and some offline - techniques in the pandemic and beyond. 

Please email Jahkeita McHardy if you are interested in signing up for the full series over the coming weeks, and until we can meet together face-to-face at one of our events soon.

September Sessions: 

Bring reality to research

7 September, 12.30 - 13.30

Driving behaviour change 

8 September, 12.30 - 13.30

Maximising footfall conversion in uncertain times

9 September, 12.30 - 13.30

Leveraging cultural intelligence to drive innovation in content and service design 

10 September, 12.30 - 13.30

 

October Sessions:

Unlocking the power of unstructured social data 
5 October, 12.30 - 13.30 

Capturing and activating the moments that really matter
6 October, 12.30 - 13.30

More haste, less speed - the true meaning of agile 

7 October, 12.30 - 13.30

Curation and creativity, making more of your research investment 

8 October, 12.30 - 13.30

 

November Sessions: 

Data expectations have changed, joining the dots is more important than ever before 

2 November, 12.30 - 13.30

The Power of Passive

3 November, 12.30 - 13.30

Keeping our finger on the pulse during times of rapid change and uncertainty

5 November, 12.30 - 13.30

Media & Brand Communication