This regular FleishmanHillard study is co-sponsored by Hearst Magazines and conducted by Ipsos MediaCT.
The fifth wave of the study covers, for the first time, the views of women in the UK, Germany, France and China, alongside those from the United States.
Some perspectives from women in Britain:
- Feeling the pinch: 65% say they are worse off now than they were “before the recession”
- Women are satisfied with many aspects of their life, but work-life balance is an issue, particularly among “Generation Y” women (aged 21-34)
- Confidence: women feel they are at least as good as men on a whole range of characteristics, including “having difficult conversations”, “leading a team” and “using technology”
- Limited progress: despite this confidence, it is men rather than women who they feel are most successful. The perception is that men have the clear lead in society (by a 46% to 5% margin), in business (63% to 2%) and in national politics (73% to 1%)
- Be careful about “stereotypes”: Women are heavily involved in making decisions right across the board, including for holidays, cars and technology
- British women are heavy users of social media, with 70% of online women having used Facebook in the last week
- Be careful about over-generalising. It is true that many women are feeling “option overload”, ie that there are just too many products and brand choices out there. But this is only in relation to two sectors – financial services and technology.
About the Study
“Women, Power & Money” Wave 5, Seizing the Future: Women Charting the Course Ahead, was conducted via quantitative online interviews during February 2013, among 1,008 women in the U.S. aged 25-69 with an annual household income of $25,000 or more. This comprehensive tracking study was first conducted in 2008. Wave 5 was broadened internationally, including some 750 interviews with women conducted in each country including the UK (n=761), France, Germany and China. For comparison purposes, 503 US men were also surveyed. In total, more than 4,500 interviews were completed. In addition, one-on-one in-depth interviews with a smaller group of women were completed to bring qualitative richness to the online data. Ipsos also explored women’s feelings about gender relations, marketplace experiences and the future through its own online research community.
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