Workplace Pension: research into automatic enrolment

Ipsos MORI has undertaken survey research on behalf of the Department for Work and Pensions to understand how people feel about automatic enrolment into workplace pensions and the benefits associated with it.

The author(s)

  • Helen Motha Ipsos Public Affairs, UK
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Key findings:

74% of employees affected by automatic enrolment now agree that saving into a workplace pension is a normal thing to do, and ad-recognisers are more likely to have this view.

69% of those affected by automatic enrolment understand the benefits.

Those that recall the campaign are more likely to agree that if they were to stop saving into their workplace pension they would feel regret.

90% of those already enrolled reported that they had remained enrolled in their workplace pension.

Technical note

Face to face omnibus fieldwork took place Friday 1st Dec - Monday 18th Dec 2017.

Interviews took place in participants’ homes using random location sampling (random locale).

1041 respondents were achieved from 22 – State Pension Age.

Voluntary Statement of Compliance with the Code of Practice for Statistics

The Code of Practice for Statistics (the Code) is built around three main concepts, or pillars:  Trustworthiness, Quality and Value.

  • Trustworthiness – is about having confidence in the people and organisations that publish statistics.
  • Quality – is about using data and methods that produce assured statistics.
  • Value – is about publishing statistics that support society’s needs for information.

The following explains how we have applied the pillars of the Code in a proportionate way.


  • Ipsos MORI are bound by the Market Research Society’s code of conduct. The MRS code of conduct represents ten principles which are designed to ensure that the research has been carried out in accordance with professional standards and in an ethical manner.
  • Ministers and Comms will see the findings before publication in order to make decisions about the content of Communications campaigns, so they cannot be released to all users at the same time. Not all findings are published as Communications research is primarily used to develop campaigns and advise Ministers.


  • The survey took place using established quantitative research methodology.
  • It has been quality assured using MORI’s internal processes which are subject to the requirements of the international quality standard for market research, ISO 20252.


  • This research is used to monitor progress in campaigns to encourage pension saving. The data is used for internal Management Information.
  • Ministerial policy decisions are not normally based on this data.
  • On occasion the findings illustrate points of interest in public debate which is why we do – from time to time – publish some findings from the surveys.


The author(s)

  • Helen Motha Ipsos Public Affairs, UK

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