Ricerche e Pubblicazioni

Consumer & Shopper

Motivazione ed engagement nelle Online Research Communities

Uno studio sui driver motivazionali per ottenere risultati di ricerca significativi
14 giugno 2019
Consumer & Shopper

Unpacking product subscription models

This white paper unpacks the barriers to adoption and identifies the drivers that could propel product subscriptions forward and unlock consumer demand.
11 giugno 2019

Features

Scopri Collezione Flair

Lanciato nel 2005, Ipsos Flair è cresciuto dal desiderio di unire le competenze di Ipsos, al fine di presentare una visione della società.

Collezione Flair

Guarda anche:

Economic Pulse of the World

Consumer & Shopper

Vediamo con la mente non solo con gli occhi

Questo Point of View spiega perché è essenziale collegare le reazioni psicologiche generate dall'aspetto di un prodotto agli stimoli visivi che le provocano.
7 maggio 2019
Consumer & Shopper

Driverless Futures?

Le auto a guida automatica creano sia opportunità che incertezze per le persone. Come possiamo sapere cosa pensa l’opinione pubblica di una tecnologia che ancora non esiste?
18 aprile 2019
Consumer & Shopper

Introducing the New Era of Lead User Innovation

A Big Data method using leading consumer insights to innovate more quickly, efficiently and effectively.
29 gennaio 2019
Consumer & Shopper

Ipsos House: The ideal arena for uncovering the truth behind human behaviour

Three case studies from Ipsos House showcase the opportunities for investigating human responses, motivations and behaviour offered by the research facility.
11 dicembre 2018
Consumer & Shopper

The Behavioural Science of CPG: Disrupting the customer experience

One of the most important developments facing brands today is how digital technology is fundamentally changing customer behaviour and decision-making. This paper introduces five 'Mind Economy' trends to suggest how consumer packaged goods (CPG) brands can achieve growth in this reality.
30 novembre 2018
Consumer & Shopper

Black Friday: Shifting its Centre of Gravity

Ahead of Black Friday 2018, Tim Denison traces the history of a retail event that has evolved into a global phenomenon. But what is different now to previous years, what can retailers learn, and what shape can we expect Black Friday to take in the future?
8 novembre 2018
Consumer & Shopper

The Evolution of Shopper Behaviour - Part 2

Brands need to connect with shoppers in the moments that matter most.
29 ottobre 2018
Consumer & Shopper

The Future of Mobility - Shared Mobility

The third in The Future of Mobility series, Shared Mobility looks at the rise and development of car-sharing and ride-sharing.
26 ottobre 2018

Motivazione ed engagement nelle Online Research Communities

Unpacking product subscription models

Features

Scopri Collezione Flair

Vediamo con la mente non solo con gli occhi

Driverless Futures?

Introducing the New Era of Lead User Innovation

Ipsos House: The ideal arena for uncovering the truth behind human behaviour

The Behavioural Science of CPG: Disrupting the customer experience

Black Friday: Shifting its Centre of Gravity

The Evolution of Shopper Behaviour - Part 2

The Future of Mobility - Shared Mobility