Ricerche e Pubblicazioni: Consumer & Shopper

Consumer & Shopper

Introducing the New Era of Lead User Innovation

A Big Data method using leading consumer insights to innovate more quickly, efficiently and effectively.
29 gennaio 2019
Consumer & Shopper

Ipsos House: The ideal arena for uncovering the truth behind human behaviour

Three case studies from Ipsos House showcase the opportunities for investigating human responses, motivations and behaviour offered by the research facility.
11 dicembre 2018

Features

Scopri Collezione Flair

Lanciato nel 2005, Ipsos Flair è cresciuto dal desiderio di unire le competenze di Ipsos, al fine di presentare una visione della società.

Collezione Flair

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Economic Pulse of the World

Consumer & Shopper

The Behavioural Science of CPG: Disrupting the customer experience

One of the most important developments facing brands today is how digital technology is fundamentally changing customer behaviour and decision-making. This paper introduces five 'Mind Economy' trends to suggest how consumer packaged goods (CPG) brands can achieve growth in this reality.
30 novembre 2018
Consumer & Shopper

Black Friday: Shifting its Centre of Gravity

Ahead of Black Friday 2018, Tim Denison traces the history of a retail event that has evolved into a global phenomenon. But what is different now to previous years, what can retailers learn, and what shape can we expect Black Friday to take in the future?
8 novembre 2018
Consumer & Shopper

The Evolution of Shopper Behaviour - Part 2

Brands need to connect with shoppers in the moments that matter most.
29 ottobre 2018
Consumer & Shopper

The Future of Mobility - Shared Mobility

The third in The Future of Mobility series, Shared Mobility looks at the rise and development of car-sharing and ride-sharing.
26 ottobre 2018
Consumer & Shopper

The Future of Mobility - Electrification

The mobility is constantly changing and vehicles become less polluting. Electric vehicles have been known for a decade but they attract more and more consumers, due to a major concern regarding environment and the rise of gasoline price.
17 luglio 2018
Consumer & Shopper

The Evolution of Shopper Behaviour

Brands need to connect with shoppers in the moments that matter most.
15 maggio 2018
Consumer & Shopper

‘Natural’ food: What Does it Mean to Consumers?

Consumers are more conscious than ever about the safety and trustworthiness of food and drink, which has led to an increase in the use of terms such as ‘natural’ on packaging.
11 maggio 2018
Consumer & Shopper

Alcoholic Drinks: What's Trending?

The alcoholic drinks industry, like many others, has experienced an interesting journey over the past few years. Regulatory changes and barriers, demographic shifts, changing consumer preferences, increased concern about health and technological evolutions are just some of the reasons why the market place has been disrupted.
23 aprile 2018

Introducing the New Era of Lead User Innovation

Ipsos House: The ideal arena for uncovering the truth behind human behaviour

Features

Scopri Collezione Flair

The Behavioural Science of CPG: Disrupting the customer experience

Black Friday: Shifting its Centre of Gravity

The Evolution of Shopper Behaviour - Part 2

The Future of Mobility - Shared Mobility

The Future of Mobility - Electrification

The Evolution of Shopper Behaviour

‘Natural’ food: What Does it Mean to Consumers?

Alcoholic Drinks: What's Trending?