Fare bene facendo del bene: resilienza, rischio e valore reputazionale
Gli ESG creano opportunità, in particolare aiutano a guidare l'innovazione. Spingono le aziende a pensare in modo critico al valore a lungo termine che creano e a identificare nuove tendenze, opportunità commerciali e partnership. Più in generale, gli ESG sono uno strumento sempre più potente per rafforzare la reputazione aziendale.
Ipsos Reputation Council 2022
In un contesto in continua evoluzione caratterizzato da crisi sociali, politiche ed economiche, quali sono le principali sfide nella gestione della reputazione aziendale? Lo scopriamo nell'ultima edizione dell'Ipsos Reputation Council che quest'anno ha coinvolto 117 comunicatori aziendali senior in 16 mercati.
Ipsos Update - September 2022
Ben Page opens this month’s edition of Ipsos Update with his reflections on a global environment of continued uncertainty. Between heatwaves and the continuing rise of inflation – a dark cloud overshadowing many of this month’s articles – consumer anxiety is evident.
We also focus on creativity in advertising and learn how behavioural science can lead to more successful product testing, alongside new global surveys exploring the public’s views on the most trustworthy professions and the legal status of abortion.
Ipsos Update – August 2022
With recent record-high temperatures in Europe in mind, Ben Page introduces this month’s edition with reflections on whether the more urgent threat of inflation threatens to overshadow the global public’s concern about climate change. We explore this in more detail with articles on perceptions of inflation in the MENA region, and deep dives into concern about climate change in Switzerland and support for net zero policies in the UK. We also look at the perception of traditional and non-traditional media across the EU and how technology will influence the future of music.
Ipsos Update - July 2022
Ben Page introduces July’s edition of Ipsos Update with his reflections on the mounting public concern about inflation and the consequences of this for consumer spending. Alongside updates on how people around the world are reacting to cost-of-living pressures, this month’s articles focus on topics which include the demographics and psychographics of Pakistan, and the changing global attitudes towards refugees. We also take a look at the latest Ipsos Views papers on the growth of commerce ecosystems, achieving intimate consumer connections in large communities, and the use of AI to predict future innovation success.