Ricerche e Pubblicazioni

Media & Brand Communication

How technology can fuel behavioral research – and enrich your insights

This paper argues traditional Usage & Attitude survey (U&A) must evolve and how technology is creating “new rules of the road” for its research
28 marzo 2019
Media & Brand Communication

Be bold, be creative, do research!

Le ricerche Early Stage consentono ai professionisti del marketing di essere più creativi e audaci in maniera tempestiva.

12 febbraio 2019
Media e intrattenimento

Features

Scopri Collezione Flair

Lanciato nel 2005, Ipsos Flair è cresciuto dal desiderio di unire le competenze di Ipsos, al fine di presentare una visione della società.

Collezione Flair

Guarda anche:

Economic Pulse of the World

Media & Brand Communication

I Brand dovrebbero provare a cambiare il mondo?

Accade sempre più spesso che i brand prendano posizione su questioni sociali, accettando così anche il rischio di ripercussioni nell’immediato, soprattutto sui social.
7 febbraio 2019
Media & Brand Communication

In media we trust? How our views of the media are changing

While chants of “fake news” ring out around the world, this paper asks is there really a crisis of trust in the media?
22 gennaio 2019
Media & Brand Communication

Last Impressions Also Count

How to evoke an emotional response to leave strong branded memories. While we all know the importance of first impressions, this report highlights the significance of a good last impression.
26 settembre 2018
Media & Brand Communication

"Moodvertising" During the World Cup - second half

Don’t just participate, go all the way!
16 luglio 2018
Media & Brand Communication

The Numbers Game: Measuring Audiences in the Data Age

People who fear numbers are said to suffer from numerophobia or arithmophobia. There are even those who fear specific numbers like number 7 (heptaphobics) or number 13 (triskaidekaphobics). Audience measurement is a discipline swimming in numbers and, with the emergence of Big Data to supplement or even replace more traditional survey approaches in many cases, now throws out even more numbers.
25 giugno 2018
Media & Brand Communication

“Moodvertising” during the World Cup

Why is the mood of the crowd so important? How can it influence the ROI of your advertising?
30 maggio 2018
Media & Brand Communication

Come far crescere la propria marca?

Gli elementi necessari per costruire brand più solidi
21 maggio 2018
Media & Brand Communication

A Dull Category Doesn’t Have to Mean Dull Ads

Transforming adversity into a creative opportunity.
26 aprile 2018

How technology can fuel behavioral research – and enrich your insights

Be bold, be creative, do research!

Features

Scopri Collezione Flair

I Brand dovrebbero provare a cambiare il mondo?

In media we trust? How our views of the media are changing

Last Impressions Also Count

"Moodvertising" During the World Cup - second half

The Numbers Game: Measuring Audiences in the Data Age

“Moodvertising” during the World Cup

Come far crescere la propria marca?

A Dull Category Doesn’t Have to Mean Dull Ads