Skip to main content
  • About
  • Investors (EN)
  • Careers
  • Contattaci
  • News & Sondaggi
    • Tutte
    • News
    • Eventi
  • Ricerche e Pubblicazioni
    • Tutte
    • Media & Brand Communication
    • Consumer & Shopper
    • Customer Experience
    • Società
    • Nuovi servizi
  • Soluzioni
    • Tutte
  • About
    • Chi siamo
    • La nostra storia
    • Ipsos in cifre
    • Management
    • I nostri valori
    • Un gruppo responsabile
    • Privacy & Data Protection
    • Ipsos nel mondo
  • Investors (En)
  • Careers
    • Opportunità in Ipsos
    • Posizioni aperte
    • Training & People Development
  • Contattaci
Italy Italy
  • Global Global / English
  • Albania Albania / Gjuha shqipe
  • Algeria Algeria / English
  • Argentina Argentina / Español
  • Australia Australia / English
  • Austria Austria / Deutsch
  • Bahrain Bahrain / English
  • Belgium Belgium / English
  • Bolivia Bolivia / Español
  • Bosnia-Herzegovina Bosnia-Herzegovina / BS
  • Bosnia-Herzegovina Bosnia-Herzegovina / EN
  • Brazil Brazil / Português
  • Bulgaria Bulgaria / Български
  • Canada Canada / English
  • Canada Canada / Français
  • Chile Chile / Español
  • China China / 简体中文
  • China China / English
  • Colombia Colombia / Español
  • Costa Rica Costa Rica / Español
  • Croatia Croatia / Hrvatski jezik
  • Croatia Croatia / English
  • Cyprus Cyprus / English
  • Czech Republic Czech Republic / český
  • Denmark Denmark / Dansk
  • Dominican Republic Dominican Republic / ES
  • Ecuador Ecuador / Español
  • Egypt Egypt / English
  • El Salvador El Salvador / Español
  • France France / Français
  • Germany Germany / Deutsch
  • Ghana Ghana / English
  • Greece Greece / English
  • Guatemala Guatemala / Español
  • Hong Kong Hong Kong / English
  • Hungary Hungary / Magyar nyelv
  • India India / English
  • Indonesia Indonesia / English
  • Iraq Iraq / English
  • Ireland Ireland / English
  • Israel Israel / English
  • Italy Italy / Italiano
  • Ivory Coast Ivory Coast / English
  • Japan Japan / 日本語
  • Jordan Jordan / English
  • Kazakhstan Kazakhstan / English
  • Kenya Kenya / English
  • Kosovo Kosovo / Gjuha shqipe
  • Kosovo Kosovo / Srpski
  • Kuwait Kuwait / English
  • Lebanon Lebanon / English
  • Macedonia Macedonia / Македонски јазик
  • Macedonia Macedonia / Gjuha shqipe
  • Malaysia Malaysia / English
  • México México / Español
  • Montenegro Montenegro / Montenegrin
  • Morocco Morocco / Français
  • Mozambique Mozambique / English
  • Netherlands Netherlands / Nederlands
  • Netherlands Netherlands / English
  • New Zealand New Zealand / English
  • Nigeria Nigeria / English
  • Norway Norway / Norsk
  • Pakistan Pakistan / English
  • Panama Panama / Español
  • Peru Peru / Español
  • Philippines Philippines / English
  • Poland Poland / Polski
  • Portugal Portugal / Português
  • Puerto Rico Puerto Rico / English
  • Qatar Qatar / English
  • Romania Romania / Română
  • Romania Romania / English
  • Russia Russia / Pусский
  • Russia Russia / English
  • Saudi Arabia Saudi Arabia / English
  • Senegal Senegal / English
  • Serbia Serbia / Srpski
  • Singapore Singapore / English
  • Slovakia Slovakia / Slovenský
  • Slovenia Slovenia / Slovenščina
  • Slovenia Slovenia / English
  • South Africa South Africa / English
  • South Korea South Korea / 한국어
  • Spain Spain / Español
  • Sweden Sweden / Svenska
  • Switzerland Switzerland / English
  • Taiwan Taiwan / English
  • Tanzania Tanzania / English
  • Thailand Thailand / English
  • Tunisia Tunisia / English
  • Turkey Turkey / Türkçe
  • UAE UAE / English
  • Uganda Uganda / English
  • Ukraine Ukraine / Українська мова
  • Ukraine Ukraine / English
  • United Kingdom United Kingdom / English
  • United States United States / English
  • Venezuela Venezuela / English
  • Vietnam Vietnam / English
  • Zambia Zambia / English
  • Tutte
  • Media & Brand Communication
  • Consumer & Shopper
  • Customer Experience
  • Società
  • Nuovi servizi
  • Media & Brand Communication

    Come far crescere la propria marca?

    Come costruire marche più solide?

    È importante focalizzarsi non solo sul numero di clienti, ma anche sulle abitudini e sulle frequenze d’acquisto. Una marca deve anzitutto radicarsi nella mente dei consumatori, diventando un punto di riferimento al momento della scelta d’acquisto

    19 aprile 2018
  • Media & Brand Communication

    Tide ad scores highest on inaugural Ipsos Neuro Super Score

    Tide ad scores highest on inaugural Ipsos Neuro Super Score

    First real time biometric ranking of all commercials during the big game

    23 marzo 2018
  • Media & Brand Communication
    Reality Check - Drive Growth, by Understanding the Reality of How People Choose Brands

    Reality Check - Drive Growth, by Understanding the Reality of How People Choose Brands

    The pace of technological and social change is bewilderingly fast. In the world of brand and communications, we feel this particularly keenly, with the digital revolution transforming the way that brands seek to connect with people.

    23 febbraio 2018
  • Media & Brand Communication
    Audience Measurement 5.0 - Pushing the Boundaries

    Audience Measurement 5.0 - Pushing the Boundaries

    We are entering the Fifth Age of Audience Measurement. It is an age where methodologies are being re-calibrated in response to a fast-changing media environment and where the quest for total understanding of audiences is higher than it has ever been. It is also an era where politics and economics are far greater barriers to progress than technical concerns.

    14 dicembre 2017
  • Media & Brand Communication

    The Map to Brand Growth

    Whether it’s the I'm Lovin' It jingle or the Golden Arches that make you think of McDonald's they are both examples of salience, and salience sells.

    13 dicembre 2017
  • Media & Brand Communication
    Brand Purpose: What’s the Point of You?

    Brand Purpose: What’s the Point of You?

    Brand purpose has been one of the most hotly debated marketing topics of the last ten years, celebrated as a business model for growth and debunked as cod strategy in equal measure.

    1 dicembre 2017
  • Media & Brand Communication
    Ipsos point of view too much infomartion

    Comunicare al tempo della “too much information”

    Come può la marca riuscire ad attirare ancora l'attenzione dei consumatori?  Ecco la domanda a cui cerca di dare risposta Andrea Loreti di Ipsos Connect

    17 maggio 2016
Global
  • Media & Brand Expression
  • Innovation & Brand Strategy
  • Customer & Employee Relationships
  • Ricerca sociale & Corporate Reputation
  • Survey Management, Data Collection & Delivery
  • Contattaci
  • Sala Stampa
  • Investors (EN)
  • Careers
  • About
  • Note legali
  • Privacy & Data Protection
  • Cookie policy
  • Twitter
  • YouTube
  • SlideShare
© 2017 - 2018 Ipsos All Rights Reserved