Ricerche e Pubblicazioni: Media & Brand Communication | Ipsos

Media & Brand Communication

"Moodvertising" During the World Cup - second half

Don’t just participate, go all the way!
16 luglio 2018
Media & Brand Communication

The Numbers Game: Measuring Audiences in the Data Age

People who fear numbers are said to suffer from numerophobia or arithmophobia. There are even those who fear specific numbers like number 7 (heptaphobics) or number 13 (triskaidekaphobics). Audience measurement is a discipline swimming in numbers and, with the emergence of Big Data to supplement or even replace more traditional survey approaches in many cases, now throws out even more numbers.
25 giugno 2018

Features

Scopri Collezione Flair

Lanciato nel 2005, Ipsos Flair è cresciuto dal desiderio di unire le competenze di Ipsos, al fine di presentare una visione della società.

Collezione Flair

Guarda anche:

Economic Pulse of the World