Ricerche e Pubblicazioni: Media & Brand Communication

Media & Brand Communication

Last Impressions Also Count

How to evoke an emotional response to leave strong branded memories. While we all know the importance of first impressions, this report highlights the significance of a good last impression.
26 settembre 2018
Media & Brand Communication

"Moodvertising" During the World Cup - second half

Don’t just participate, go all the way!
16 luglio 2018

Features

Scopri Collezione Flair

Lanciato nel 2005, Ipsos Flair è cresciuto dal desiderio di unire le competenze di Ipsos, al fine di presentare una visione della società.

Collezione Flair

Guarda anche:

Economic Pulse of the World

Media & Brand Communication

The Numbers Game: Measuring Audiences in the Data Age

People who fear numbers are said to suffer from numerophobia or arithmophobia. There are even those who fear specific numbers like number 7 (heptaphobics) or number 13 (triskaidekaphobics). Audience measurement is a discipline swimming in numbers and, with the emergence of Big Data to supplement or even replace more traditional survey approaches in many cases, now throws out even more numbers.
25 giugno 2018
Media & Brand Communication

“Moodvertising” during the World Cup

Why is the mood of the crowd so important? How can it influence the ROI of your advertising?
30 maggio 2018
Media & Brand Communication

Come far crescere la propria marca?

Gli elementi necessari per costruire brand più solidi
21 maggio 2018
Media & Brand Communication

A Dull Category Doesn’t Have to Mean Dull Ads

Transforming adversity into a creative opportunity.
26 aprile 2018
Media & Brand Communication

Come far crescere la propria marca?

È importante focalizzarsi non solo sul numero di clienti, ma anche sulle abitudini e sulle frequenze d’acquisto. Una marca deve anzitutto radicarsi nella mente dei consumatori, diventando un punto di riferimento al momento della scelta d’acquisto
19 aprile 2018
Media & Brand Communication

Tide ad scores highest on inaugural Ipsos Neuro Super Score

First real time biometric ranking of all commercials during the big game
23 marzo 2018
Media & Brand Communication

Reality Check - Drive Growth, by Understanding the Reality of How People Choose Brands

The pace of technological and social change is bewilderingly fast. In the world of brand and communications, we feel this particularly keenly, with the digital revolution transforming the way that brands seek to connect with people.
23 febbraio 2018
Media & Brand Communication

Audience Measurement 5.0 - Pushing the Boundaries

We are entering the Fifth Age of Audience Measurement. It is an age where methodologies are being re-calibrated in response to a fast-changing media environment and where the quest for total understanding of audiences is higher than it has ever been. It is also an era where politics and economics are far greater barriers to progress than technical concerns.
14 dicembre 2017

Last Impressions Also Count

"Moodvertising" During the World Cup - second half

Features

Scopri Collezione Flair

The Numbers Game: Measuring Audiences in the Data Age

“Moodvertising” during the World Cup

Come far crescere la propria marca?

A Dull Category Doesn’t Have to Mean Dull Ads

Come far crescere la propria marca?

Tide ad scores highest on inaugural Ipsos Neuro Super Score

Reality Check - Drive Growth, by Understanding the Reality of How People Choose Brands

Audience Measurement 5.0 - Pushing the Boundaries