Straw Wars: Plastic Reduction - a new battleground for Brand Reputation
Global concern over environmental issues has intensified recently. Ipsos research alone shows that 71% of global consumers agree that single-use plastic products should be banned as soon as possible. The backlash against plastic is on – and for brands with plastic in their supply chain, this represents both a reputational threat and an opportunity …
Flair South Korea 2020 - Customized & Connected
한국의 입소스 플레어 초판에서는 오늘날 한국 사회, 소비, 문화, 비즈니스의 주요 트렌드를 기술하고 있는데, 이것은 한국을 국제적으로 인정받게 한 첨단 기술 혁신과 K-pop 영향 이상의 다양한 측면을 다루고 있습니다.
The first edition of Flair in South Korea explores a nation that despite its distinct international identity, is relatively little-known and easy to stereotype. Our study of society, markets and people shows Koreans to be both independent and dependent: ‘customized and connected’.