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Market Strategy & Understanding
Market Strategy & Understanding
Advisory Services (Strategy3)
입소스의 어드바이저리 서비스는 비즈니스 이슈 해결 및 최상의 전략을 개발하는 리서치와 컨설팅 조합의 서비스입니다.
Consumers & Brands
  • Analytics
Market Strategy & Understanding
Brand Positioning and Growth
귀사의 브랜드 포지셔닝 및 포트폴리오, 성장 기회를 최적화합니다.
Consumers & Brands
  • Analytics
Market Strategy & Understanding
Shopper Research
옴니채널 세계에서 매출을 증대합니다.
Consumers & Brands
  • Analytics
Market Strategy & Understanding
Market Understanding
시장의 방향성과 최고의 성장 기회를 파악합니다.
Consumers & Brands
  • Analytics
Innovation
Innovation
Product Testing
To achieve product superiority through innovation or renovation.
Consumers & Brands
  • Captains of Industry
Innovation
Packaging Research
To evaluate, optimise and forecast the potential of packaging.
Consumers & Brands
  • Design Thinking
Innovation
Innovation and Forecasting
To evaluate, screen and forecast your innovations and optimise their appeal.
Consumers & Brands
  • Captains of Industry
Creative Excellence
Creative Excellence
Creative Assessment
Assess and maximise creative potential to achieve short and long-term effects for your brand.
Consumers & Brands
  • Design Thinking
Creative Excellence
Creative In-Market
Monitor, evaluate and optimise your campaign live or post airing.
Consumers & Brands
  • Design Thinking
Creative Excellence
Creative Development
Build the campaign strategy.
Consumers & Brands
  • Design Thinking
Brand Health Tracking
Brand Health Tracking
Brand Activation Tracking
Get the right metrics to manage all aspects of activating your brand.
Consumers & Brands
  • Eye Tracking
Brand Health Tracking
Brand Equity Measurement
What is brand equity? Understand what is driving your brand’s success and plan your activation strategy.
Consumers & Brands
  • Brand Stretch
Retail & Consumer Intelligence
Retail & Consumer Intelligence
Consumer Panel
Gain a comprehensive view of consumer behaviour.
Consumers & Brands
  • Insight Cloud
Retail & Consumer Intelligence
Retail Capabilities
Providing actionable insights and understanding of retail realities.
Consumers & Brands
  • Insight Cloud
Retail Performance
Retail Performance
People Counting
Use your data to drive conversions and measure, manage and improve footfall.
Consumers & Brands
  • Eye Tracking
Retail Performance
Queue Management System
How to improve the in-store customer experience and quick service restaurants (QSRs) with efficient queuing systems.
Consumers & Brands
  • Eye Tracking
Retail Performance
Analytics and Reports
Understand the retail environment and make informed business decisions to drive store performance.
Consumers & Brands
  • Analytics
Retail Performance
Behaviour Insights
Understanding the route to customer engagement.
Consumers & Brands
  • User Experience
Retail Performance
Customer Insights
Increase sales revenue with behavioural knowledge of your customers.
Consumers & Brands
  • Insight Cloud
Public Affairs
Public Affairs
Public Policy Improvement
Understanding the perceptions of citizens, public service users and other stakeholders.
Citizens
  • Insight Cloud
Public Affairs
International Social Research
Understanding citizens and societies around the world.
Citizens
  • Insight Cloud
Public Affairs
Global Advisor
Talking to citizens around the world every month.
Citizens
  • Insight Cloud
Public Affairs
Trend and Syndicated Studies
Local understanding; global context.
Citizens
  • Key Influencers
Corporate Reputation
Corporate Reputation
Corporate Reputation
Unlocking the value of reputation by building trust with your stakeholders.
Citizens
  • Brand Stretch
Healthcare
Healthcare
Healthcare Commercial Insights
We help clients define and shape medical and commercial strategies to prioritise assets and endpoints, prepare for shifts in standards of care and anticipate competitor impact.
Doctors & Patients
  • Connected Health
Healthcare
Healthcare Evidence, Value and Access
Ipsos’ Evidence, Value & Access offer comprises proprietary syndicated real-world evidence (RWE) data assets, consultants and specialists in health economics and outcomes research (HEOR) and market access...
Doctors & Patients
  • Connected Health
Healthcare
Healthcare Commercial Strategy & Advisory Services
We deliver fact-based strategies that inform critical decisions across the clinical, medical and commercial lifecycle.
Doctors & Patients
  • Connected Health
Ipsos UU - Qualitative
Ipsos UU - Qualitative
Communities
Enabling people-led research while leveraging qualitative and quantitative methodologies.
Capabilities
  • Communities
Ipsos UU - Qualitative
Ethnography Center of Excellence / Immersion
An unfiltered reality of people and their culture, communicated through film.
Capabilities
  • Ethnography
Ipsos UU - Qualitative
Open Exchanges
Explore a theme, a category, a brand. Develop concepts and comms.
Capabilities
  • E mobility
Ipsos UU - Qualitative
Workshops
How to make insights more impactful to business growth by workshopping with different client teams.
Capabilities
  • Insight Cloud
Ipsos UU - Qualitative
Labs
How to build the campaign strategy.
Capabilities
  • Neurosciences
Ipsos UU - Qualitative
Curation
Turn multiple data sources into compelling, actionable, in-context insights.
Capabilities
  • Curation
Social Intelligence Analytics
Social Intelligence Analytics
Social Listening Tools by Synthesio
Market-leading social media intelligence suite.
Capabilities
  • Big Data
Social Intelligence Analytics
Social Media Mining & Data Science
Making sense of unstructured data with cutting-edge, Artificial Intelligence-powered algorithms.
Capabilities
  • E mobility
  • Analytics
Social Intelligence Analytics
Social Media Research & Insight Services
Delivering actionable insights from social intelligence and other unstructured data sources.
Capabilities
  • In-the-moment
  • Analytics
Observer
Observer
Data & Delivery
Intelligent surveys with fast access to consumers and citizens. Any survey, any mode. From simple to more sophisticated projects including large programs.
Consumers & Brands
  • Big Data
Observer
Omnibus
The leading shared survey vehicle when representivity, speed and cost efficiency are critical.
Consumers & Brands
  • Big Data
Observer
Count
Traffic measurement to assist retail and transport optimisation.
Consumers & Brands
  • Big Data
Observer
Custom Panel
Online proprietary panels that closely mirror your target population and offer flexible research options, time and cost-efficiencies.
Consumers & Brands
  • Big Data
Observer
Sample Access
Online ‘sample only’ service giving you direct access to Ipsos’ highly engaged respondent sources.
Consumers & Brands
  • Big Data
Customer Experience
Customer Experience
Customer Experience
Delivering a Return on Customer Experience Investment (ROCXI).
Customers & Employees
  • B2B
Customer Experience
Voice of the Customer
Listening to the Voice of your Customers (VoC). Creating a single source of customer truth.
Customers & Employees
  • NPS
Customer Experience
Customer Experience Analytics
Enabling organisations to ensure their Customer Experience (CX) delivers on their Brand Promise.
Customers & Employees
  • Analytics
Customer Experience
Customer Experience Advisory
Driving continuous Customer Experience (CX) improvement and customer centricity.
Customers & Employees
  • Analytics
Mystery Shopping
Mystery Shopping
Mystery Shopping
Measuring the delivery of Brand Promises – across every market, customer touchpoint and channel.
Customers & Employees
  • User Experience
Clinics and Mobility Labs
Clinics and Mobility Labs
Early Stage
How to make future vehicle and mobility concepts successful.
Customers & Employees
  • Car Clinic
Clinics and Mobility Labs
Pre-Launch Clinics
How to change future vehicle concepts and communication to (better) meet consumer needs.
Customers & Employees
  • Car Clinic
Clinics and Mobility Labs
User Experience (UX) Tests
How to improve driving and in-car user experience.
Customers & Employees
  • Car Clinic
Clinics and Mobility Labs
Post-Launch Clinics
How to improve vehicles after launch and to optimise the next generation of models. What drives new vehicle acceptance and rejection?
Customers & Employees
  • Car Clinic
Clinics and Mobility Labs
Analytics
How to predict mobility usage and vehicle sales.
Customers & Employees
  • Analytics
Clinics and Mobility Labs
Qualitative Clinics for Mobility insights
Offering you unlimited consumer understanding on future mobility.
Customers & Employees
  • Car Clinic
Employee Relationship Management
Employee Relationship Management
Employee Relationship Management
Providing research and consultancy services for employee engagement, leadership and change management.
Customers & Employees
  • Work Life Balance
Global Science Organisation
Global Science Organisation
Global Science Organisation
Empowering state-of-the-art science at Ipsos.
Capabilities
  • Neurosciences
Total Operations
Total Operations
Total Operations
Total Operations is Ipsos’ Respondent Access and Data Collection Centre of Excellence.
Capabilities
  • E mobility