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  • 입소스 솔루션

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Market Strategy & Understanding
Market Strategy & Understanding
Advisory Services (Strategy3)
입소스의 어드바이저리 서비스는 비즈니스 이슈 해결 및 최상의 전략을 개발하는 리서치와 컨설팅 조합의 서비스입니다.
Consumers & Brands
  • Analytics
Market Strategy & Understanding
Brand Positioning and Growth
귀사의 브랜드 포지셔닝 및 포트폴리오, 성장 기회를 최적화합니다.
Consumers & Brands
  • Analytics
Market Strategy & Understanding
Shopper Research
옴니채널 세계에서 매출을 증대합니다.
Consumers & Brands
  • Analytics
Market Strategy & Understanding
Market Understanding
시장의 방향성과 최고의 성장 기회를 파악합니다.
Consumers & Brands
  • Analytics
Innovation
Innovation
Product Testing
이노베이션과 레노베이션을 통해 제품의 우수성을 달성합니다.
Consumers & Brands
  • Captains of Industry
Innovation
Packaging Research
패키지의 가능성을 평가, 예측, 최적화합니다.
Consumers & Brands
  • Design Thinking
Innovation
Innovation and Forecasting
귀사 브랜드의 혁신적인 전략을 예측하고 스크리닝, 평가하여 최적화합니다.
Consumers & Brands
  • Captains of Industry
Creative Excellence
Creative Excellence
Creative Development
브랜드 캠페인 전략을 설계합니다.
Consumers & Brands
  • Design Thinking
Creative Excellence
Creative Assessment (창조성 평가)
브랜드의 단기 및 장기적 목표를 달성할 수 있도록 창의적 잠재력을 극대화합니다.
Consumers & Brands
  • Design Thinking
Creative Excellence
Creative In-Market
캠페인 라이브 또는 사후 방영을 모니터링, 평가, 최적화하십시오.
Consumers & Brands
  • Design Thinking
Brand Health Tracking
Brand Health Tracking
Brand Activation Tracking
브랜드 활성화의 모든 측면을 관리할 수 있는 적합한 매트릭스 기준을 제공합니다.
Consumers & Brands
  • Eye Tracking
Brand Health Tracking
Brand Equity Measurement
브랜드의 성공을 이끄는 원동력이 무엇인지 이해하고 활성화 전략을 설계합니다.
Consumers & Brands
  • Brand Stretch
Retail & Consumer Intelligence
Retail & Consumer Intelligence
Consumer Panel (소비자 패널)
소비자 행동을 종합적으로 파악합니다.
Consumers & Brands
  • Insight Cloud
Retail & Consumer Intelligence
Retail Capabilities (소배 기능)
리테일 시장에 대한 이해와 실행 가능한 인사이트를 제공합니다.
Consumers & Brands
  • Insight Cloud
Retail Performance
Retail Performance
People Counting
데이터를 사용하여 변환을 수행하고 매장 진입 쇼퍼의 수(Footfall)를 측정, 관리, 개선합니다.
Consumers & Brands
  • Eye Tracking
Retail Performance
Queue Management System
효율적인 대기 시스템을 이용한 매장 내 고객 경험과 신속한 레스토랑 서비스를 개선하는 방법을 제공합니다.
Consumers & Brands
  • Eye Tracking
Retail Performance
Analytics and Reports
소매업 환경을 이해하고, 매장성과를 향상을 위해 정확한 정보에 근거한 비즈니스 의사 결정 내립니다.
Consumers & Brands
  • Analytics
Retail Performance
Behaviour Insights
소비자 참여 경로에 대한 이해
Consumers & Brands
  • User Experience
Retail Performance
Customer Insights
고객의 행동적 지식을 활용한 매출 증대
Consumers & Brands
  • Insight Cloud
Public Affairs
Public Affairs
Public Policy Improvement
Understanding the perceptions of citizens, public service users and other stakeholders.
Citizens
  • Insight Cloud
Public Affairs
International Social Research
Understanding citizens and societies around the world.
Citizens
  • Insight Cloud
Public Affairs
Global Advisor
Talking to citizens around the world every month.
Citizens
  • Insight Cloud
Public Affairs
Trend and Syndicated Studies
Local understanding; global context.
Citizens
  • Key Influencers
Corporate Reputation
Corporate Reputation
Corporate Reputation
Unlocking the value of reputation by building trust with your stakeholders.
Citizens
  • Brand Stretch
Healthcare
Healthcare
Healthcare Commercial Strategy & Advisory Services
We deliver fact-based strategies that inform critical decisions across the clinical, medical and commercial lifecycle.
Doctors & Patients
  • Connected Health
Healthcare
Healthcare Commercial Insights
We help clients define and shape medical and commercial strategies to prioritise assets and endpoints, prepare for shifts in standards of care and anticipate competitor impact.
Doctors & Patients
  • Connected Health
Healthcare
Healthcare Evidence, Value and Access
Ipsos’ Evidence, Value & Access offer comprises proprietary syndicated real-world evidence (RWE) data assets, consultants and specialists in health economics and outcomes research (HEOR) and market access...
Doctors & Patients
  • Connected Health
Ipsos UU - Qualitative
Ipsos UU - Qualitative
Communities
정성적 방법론과 정량적 방법론을 함께 활용하여 소비자 의견을 조사합니다.
Capabilities
  • Communities
Ipsos UU - Qualitative
Ethnography Center of Excellence / Immersion
필터링 되지 않은 사람과 문화의 현실이 필름을 통해 소통됩니다.
Capabilities
  • Ethnography
Ipsos UU - Qualitative
Open Exchanges (소통)
테마, 카테고리, 브랜드를 탐색하며 컨셉과 커뮤니케이션을 개발합니다.
Capabilities
  • E mobility
Ipsos UU - Qualitative
Workshops
서로 다른 고객과의 워크샵을 실시하여 비즈니스 성장에 보다 효과적인 인사이트를 제공하는 방법입니다.
Capabilities
  • Insight Cloud
Ipsos UU - Qualitative
Labs
캠페인 전략을 구축하는 방법입니다.
Capabilities
  • Neurosciences
Ipsos UU - Qualitative
Curation
다양한 데이터 소스를 실행 가능한 컨텍스트로 전환합니다.
Capabilities
  • Curation
Social Intelligence Analytics
Social Intelligence Analytics
Social Media Research & Insight Services
Delivering actionable insights from social intelligence and other unstructured data sources.
Capabilities
  • In-the-moment
  • Analytics
Social Intelligence Analytics
Social Listening Tools by Synthesio
Market-leading social media intelligence suite.
Capabilities
  • Big Data
Social Intelligence Analytics
Social Media Mining & Data Science
Making sense of unstructured data with cutting-edge, Artificial Intelligence-powered algorithms.
Capabilities
  • E mobility
  • Analytics
Observer
Observer
Data & Delivery
간단한 프로젝트부터 대형 프로젝트 포함, 다양한 모드의 조사까지 소비자와 시민에게 빠르게 접근할 수 있는 설문 조사입니다.
Consumers & Brands
  • Big Data
Observer
Omnibus
여러 기업이 함께 참여하는 대규모 표본조사 방법으로 대표성과 진행 속도, 비용 효율성에 적합한 조사입니다.
Consumers & Brands
  • Big Data
Observer
Count
유통 및 운송의 최적화를 위해 트래픽을 측정합니다.
Consumers & Brands
  • Big Data
Observer
Custom Panel
온라인 독점 패널은 목표 인구를 면밀히 반영하고 유연한 연구 옵션, 시간 및 비용 효율성을 제공합니다.
Consumers & Brands
  • Big Data
Observer
Sample Access (샘플 접근 권한)
온라인 '샘플 전용' 서비스를 통해 입소스의 활성화된 응답자 소스를 접속할 수 있습니다.
Consumers & Brands
  • Big Data
Customer Experience
Customer Experience
Customer Experience
Delivering a Return on Customer Experience Investment (ROCXI).
Customers & Employees
  • B2B
Customer Experience
Voice of the Customer
Listening to the Voice of your Customers (VoC). Creating a single source of customer truth.
Customers & Employees
  • NPS
Customer Experience
Customer Experience Analytics
Enabling organisations to ensure their Customer Experience (CX) delivers on their Brand Promise.
Customers & Employees
  • Analytics
Customer Experience
Customer Experience Advisory
Driving continuous Customer Experience (CX) improvement and customer centricity.
Customers & Employees
  • Analytics
Mystery Shopping
Mystery Shopping
Mystery Shopping
Measuring the delivery of Brand Promises – across every market, customer touchpoint and channel.
Customers & Employees
  • User Experience
Clinics and Mobility Labs
Clinics and Mobility Labs
Early Stage
How to make future vehicle and mobility concepts successful.
Customers & Employees
  • Car Clinic
Clinics and Mobility Labs
Pre-Launch Clinics
How to change future vehicle concepts and communication to (better) meet consumer needs.
Customers & Employees
  • Car Clinic
Clinics and Mobility Labs
User Experience (UX) Tests
How to improve driving and in-car user experience.
Customers & Employees
  • Car Clinic
Clinics and Mobility Labs
Post-Launch Clinics
How to improve vehicles after launch and to optimise the next generation of models. What drives new vehicle acceptance and rejection?
Customers & Employees
  • Car Clinic
Clinics and Mobility Labs
Analytics
How to predict mobility usage and vehicle sales.
Customers & Employees
  • Analytics
Clinics and Mobility Labs
Qualitative Clinics for Mobility insights
Offering you unlimited consumer understanding on future mobility.
Customers & Employees
  • Car Clinic
Employee Relationship Management
Employee Relationship Management
Employee Relationship Management
Providing research and consultancy services for employee engagement, leadership and change management.
Customers & Employees
  • Work Life Balance
Global Science Organisation
Global Science Organisation
Global Science Organisation
Empowering state-of-the-art science at Ipsos.
Capabilities
  • Neurosciences
Total Operations
Total Operations
Total Operations
Total Operations is Ipsos’ Respondent Access and Data Collection Centre of Excellence.
Capabilities
  • E mobility