Media & Merkevare: Ipsos Connect
OUR SOLUTIONS

Planlegg og skap innhold og kommunikasjon

Godt innhold og gode kampanjer begynner med ideer som resonnerer. Enten du jobber med en stor ide for å styre kampanjen og innholdet ditt med flere berøringspunkter, eller planlegger den mest effektive mediestrategien for å nå det riktige publikummet mot dine kjernekampanjemål, gir Ipsos Connect deg innsiktene for å gjøre dette bedre.

Klient sammenheng

The world brands inhabit is changing rapidly. Media Fragmentation, platform proliferation and dramatic behavioural shifts make it harder for your brand to cut through and achieve attention. It is also becoming harder to determine how best to allocate scarce resources across multiple touchpoints.  Should you be moving more budget to digital platforms, or is TV still the best bet?

At the same time, the role of brands in people’s lives and the way they choose them changes more slowly. In our experience, brands that focus their efforts on creating big ideas and planning how to best achieve their campaign objectives across media win viewers’ attention and build brand desire.

Solutions

Early stage communications research to empower the creation of multi-touchpoint, brand-building campaigns from powerful Big Idea 

Big Ideas are more important than ever before. Big Ideas can empower creative freedom by crystallising the strategy for all brand communications. They can lead to remarkable communications that can work across regions and formats. Ipsos Connect provides the in-depth consumer feedback on brand’s big ideas to guide tight, focused creative briefs.

Regardless of business need, brand or market, we leverage a combination of quantitative and qualitative techniques, traditional and emerging (e.g. System 1 measures, social, instant communities), to learn and iterate in an environment that nurtures and develops big ideas.


Leverage people-based insights to help make the best decisions about how to allocate funds across paid touchpoints

To help you effectively plan for your multi-touchpoint campaign, Ipsos Connect has developed an interactive portal with an interactive optimiser + online simulator that is powered by people-based Insights.

Casestudier

Vi samarbeidet med en merkevare innen matvarer for å hjelpe merkevaren med å finne en meningsfull og oppdatert merkevarehistorie. Etter å ha identifisert en emosjonelt stor ide, samarbeidet kunden og byrået om å skape en ide som ikke bare hadde sterk merkepåvirkning i markedet, men også en virkelig viral nettkampanje.

En kunde som brukte over 2 millioner dollar lokalt, vurderte en reduksjon av forbruket på TV i deres mediemiks. Resultatene fra en MediaTIPs-undersøkelse antydet at den tidligere andelen på over 2 millioner dollar ikke var optimal, og at en reduksjon av andelen til TV ville negativt påvirke merkevarens hovedmål om merkekjennskap og -forståelse.