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Markedsstrategi og innsikt
Markedsstrategi og innsikt
Rådgivningstjenester (Strategy3)
Vi løser komplekse utfordringer ved å kombinere analyse og rådgivning som grunnlag for vekststrategi.
Forbrukere og merkevarer
  • Marketing
Markedsstrategi og innsikt
Merkevareposisjonering og vekst
Optimalisering av posisjon, merkeportefølje og identifisering av vekstmuligheter.
Forbrukere og merkevarer
  • Merke portefølje
  • Merkemåling
Markedsstrategi og innsikt
Shopper Research
Vekst i et marked med fragmenterte distribusjonskanaler.
Forbrukere og merkevarer
  • Shopper
Markedsstrategi og innsikt
Markedsinnsikt
Forstå markedsutviklingen og dermed identifisere vekstmuligheter.
Forbrukere og merkevarer
  • Merker
  • Marketing
Innovasjon
Innovasjon
Product Testing
Why?
To achieve product superiority through innovation or renovation.
Forbrukere og merkevarer
  • Produkttest
  • Produktutvikling
Innovasjon
Packaging Research
To evaluate, optimise and forecast the potential of packaging.
Forbrukere og merkevarer
  • Pakketest
Innovasjon
Innovation and Forecasting
To evaluate, screen and forecast your innovations and optimise their appeal.
Forbrukere og merkevarer
  • Produkttest
  • Pakketest
Creative Excellence
Creative Excellence
Creative Assessment
Assess and maximise creative potential to achieve short and long-term effects for your brand.
Forbrukere og merkevarer
  • Pretest
  • Kommunikasjon
  • Content Marketing
Creative Excellence
Creative In-Market
Monitor, evaluate and optimise your campaign live or post airing.
Forbrukere og merkevarer
  • Kommunikasjon
Creative Excellence
Creative Development
Build the campaign strategy.
Forbrukere og merkevarer
  • Cross Media
Merkevaretracker
Merkevaretracker
Brand Activation Tracking
Get the right metrics to manage all aspects of activating your brand.
Forbrukere og merkevarer
  • Merkemåling
  • Merke portefølje
Merkevaretracker
Brand Equity Measurement
What is brand equity? Understand what is driving your brand’s success and plan your activation strategy.
Forbrukere og merkevarer
  • Merkemåling
  • Merke portefølje
Ipsos MMA
Ipsos MMA
Commercial Effectiveness / Holistic Marketing Mix Modelling
Improving marketing performance by providing granular insights and activation guidance.
Forbrukere og merkevarer
  • Forbruker
Ipsos MMA
Multi-Touch Attribution (MTA)
Multi-Touch Attribution models enable marketing planners to improve the effectiveness of their addressable digital channels.
Forbrukere og merkevarer
  • Forbruker
Retail & Consumer Intelligence
Retail & Consumer Intelligence
Consumer Panel
Gain a comprehensive view of consumer behaviour.
Forbrukere og merkevarer
  • E-handel
Retail & Consumer Intelligence
Retail Capabilities
Providing actionable insights and understanding of retail realities.
Forbrukere og merkevarer
  • E-handel
Retail Performance
Retail Performance
People Counting
Use your data to drive conversions and measure, manage and improve footfall.
Forbrukere og merkevarer
  • Forbruker
Retail Performance
Queue Management System
How to improve the in-store customer experience and quick service restaurants (QSRs) with efficient queuing systems.
Forbrukere og merkevarer
  • Forbruker
Retail Performance
Analytics and Reports
Understand the retail environment and make informed business decisions to drive store performance.
Forbrukere og merkevarer
  • Forbruker
Retail Performance
Behaviour Insights
Understanding the route to customer engagement.
Forbrukere og merkevarer
  • Forbruker
Retail Performance
Customer Insights
Increase sales revenue with behavioural knowledge of your customers.
Forbrukere og merkevarer
  • Forbruker
Public Affairs
Public Affairs
Public Policy Improvement
Understanding the perceptions of citizens, public service users and other stakeholders.
Befolkningen
  • Offentlig mening
  • Evalueringer
Public Affairs
International Social Research
Understanding citizens and societies around the world.
Befolkningen
  • International
Public Affairs
Political and Public Opinion Polling
Understanding and informing public opinion and politics.
Befolkningen
  • Offentlig mening
Public Affairs
Global Advisor
Talking to citizens around the world every month.
Befolkningen
  • Globalisering
Public Affairs
Trend and Syndicated Studies
Local understanding; global context.
Befolkningen
  • Syndicated Surveys
Omdømme
Omdømme
Omdømme
Hvorfor?
Oppnå verdi av omdømme ved å bygge tillit hos interessenter.
Befolkningen
  • Omdømme
Helsesektoren
Helsesektoren
Healthcare Commercial Insights
We help clients define and shape medical and commercial strategies to prioritise assets and endpoints, prepare for shifts in standards of care and anticipate competitor impact.
Leger og pasienter
  • Forbruker
Helsesektoren
Healthcare Evidence, Value and Access
Ipsos’ Evidence, Value & Access offer comprises proprietary syndicated real-world evidence (RWE) data assets, consultants and specialists in health economics and outcomes research (HEOR) and market access...
Leger og pasienter
  • Forbruker
Helsesektoren
Healthcare Commercial Strategy & Advisory Services
We deliver fact-based strategies that inform critical decisions across the clinical, medical and commercial lifecycle.
Leger og pasienter
  • Forbruker
Ipsos UU - Kvalitativt
Ipsos UU - Kvalitativt
Online Communities
Få direkte tilgang til forbrukerne med våre Online Communities
Kompetanseområder
  • Onlineundersøkelser
Ipsos UU - Kvalitativt
Ethnography Center of Excellence / Immersion
An unfiltered reality of people and their culture, communicated through film.
Kompetanseområder
  • Etnografi
Ipsos UU - Kvalitativt
Open Exchanges
Explore a theme, a category, a brand. Develop concepts and comms.
Kompetanseområder
  • Kommunikasjon
Ipsos UU - Kvalitativt
Workshops
How to make insights more impactful to business growth by workshopping with different client teams.
Kompetanseområder
  • Kvalitativ
Ipsos UU - Kvalitativt
Labs
How to build the campaign strategy.
Kompetanseområder
  • Kommunikasjon
Ipsos UU - Kvalitativt
Curation
Turn multiple data sources into compelling, actionable, in-context insights.
Kompetanseområder
  • Insight Cloud
  • Kvalitativ
Social Intelligence Analytics
Social Intelligence Analytics
Social Listening Tools by Synthesio
Market-leading social media intelligence suite.
Kompetanseområder
  • Sosiale medier
Social Intelligence Analytics
Social Media Mining & Data Science
Making sense of unstructured data with cutting-edge, Artificial Intelligence-powered algorithms.
Kompetanseområder
  • Sosiale medier
Social Intelligence Analytics
Social Media Research & Insight Services
Delivering actionable insights from social intelligence and other unstructured data sources.
Kompetanseområder
  • Sosiale medier
Observer
Observer
Datainnsamling & leveranse
Observer leverer smarte survey-løsninger som gir effektiv tilgang til norske forbrukere og Norges befolkning generelt. Alle nivå dekkes - fra de enkleste undersøkelser til de mest avanserte, inkludert større...
Forbrukere og merkevarer
  • Onlineundersøkelser
Observer
Omnibus
Det ledende survey-verktøyet for representativitet, hastighet og kostnadseffektivitet.
Forbrukere og merkevarer
  • Omnibus
Observer
Count
Traffic measurement to assist retail and transport optimisation.
Forbrukere og merkevarer
  • Datainnsamling
Observer
Sample Access
Online ‘sample only’ service giving you direct access to Ipsos’ highly engaged respondent sources.
Forbrukere og merkevarer
  • Paneler
Digital Plattform - DIY
Digital Plattform - DIY
Do It Yourself
World-class market research in the blink of an eye
Kompetanseområder
  • Produkttest
User Experience
User Experience
User Experience
Creating transformative experiences through continuous user engagement across the entire product lifecycle.
Forbrukere og merkevarer
  • Forbruker
Audience Measurement
Audience Measurement
Measurement of TV/Video Viewing
Maximising and monetising the TV/video viewing audience.
Kunder og ansatte
  • Mediemåling
Audience Measurement
Measurement of Radio/Audio Listening
Understanding the radio/audio listening audience.
Kunder og ansatte
  • Mediemåling
Audience Measurement
Measurement of Readership
Understanding reader behaviour across publisher media.
Kunder og ansatte
  • Mediemåling
Audience Measurement
Measurement of Cross-Platform Audiences
Audience measurement across devices and platforms.
Kunder og ansatte
  • Mediemåling
Audience Measurement
Out of Home Audience Measurement
Understanding and monetising audiences to Out of Home media.
Kunder og ansatte
  • Mediemåling
Audience Measurement
Measurement of Advertising Expenditure
Providing proof of advertising delivery and competitive intelligence.
Kunder og ansatte
  • Mediemåling
Audience Measurement
Digital Audience Measurement
Understanding audiences of online/digital media.
Kunder og ansatte
  • Mediemåling
Audience Measurement
Data Science for Audience Measurement
Enhancing survey data with statistical techniques.
Kunder og ansatte
  • Mediemåling
Audience Measurement
Global Syndicated Studies
Insight into business decision-makers and the affluent around the world.
Kunder og ansatte
  • Onlineundersøkelser
Media Development
Media Development
Media Development
Uncovering how and why content and platform choices are made, to support media companies in reaching, engaging and monetising audiences.
Kunder og ansatte
  • Cross Media
Customer Experience
Customer Experience
Customer Experience
Delivering a Return on Customer Experience Investment (ROCXI).
Kunder og ansatte
  • Kundeoplevelse
  • Kundetilfredshed
Customer Experience
Voice of the Customer
Listening to the Voice of your Customers (VoC). Creating a single source of customer truth.
Kunder og ansatte
  • Kundens stemme
  • Kundeoplevelse
  • Kundetilfredshed
Customer Experience
Customer Experience Analytics
Enabling organisations to ensure their Customer Experience (CX) delivers on their Brand Promise.
Kunder og ansatte
  • Kunderelationer
Customer Experience
Customer Experience Advisory
Driving continuous Customer Experience (CX) improvement and customer centricity.
Kunder og ansatte
  • Kundeoplevelse
  • Kundetilfredshed
Mystery Shopping
Mystery Shopping
Mystery Shopping
Measuring the delivery of Brand Promises – across every market, customer touchpoint and channel.
Kunder og ansatte
  • Mystery Shopping
Clinics and Mobility Labs
Clinics and Mobility Labs
Analytics
How to predict mobility usage and vehicle sales.
Kunder og ansatte
  • Produktutvikling
Clinics and Mobility Labs
Qualitative Clinics for Mobility insights
Offering you unlimited consumer understanding on future mobility.
Kunder og ansatte
  • Produkttest
Clinics and Mobility Labs
Early Stage
How to make future vehicle and mobility concepts successful.
Kunder og ansatte
  • Produktutvikling
Clinics and Mobility Labs
Pre-Launch Clinics
How to change future vehicle concepts and communication to (better) meet consumer needs.
Kunder og ansatte
  • Produktinnovation
  • Produktutvikling
Clinics and Mobility Labs
User Experience (UX) Tests
How to improve driving and in-car user experience.
Kunder og ansatte
  • E-mobilitet
Clinics and Mobility Labs
Post-Launch Clinics
How to improve vehicles after launch and to optimise the next generation of models. What drives new vehicle acceptance and rejection?
Kunder og ansatte
  • Produktinnovation
  • Produktutvikling
Quality Measurement
Quality Measurement
Monitoring Quality
Empowering auto industry decisions through credible, meaningful and easily accessible customer based information.
Kunder og ansatte
  • Produktutvikling
Quality Measurement
Benchmarking Quality, Product, and Buyer Experience
Measuring up to customers’ expectations and vehicle ownership position.
Kunder og ansatte
  • Forbruker
Employee Relationship Management
Employee Relationship Management
Employee Relationship Management
Providing research and consultancy services for employee engagement, leadership and change management.
Kunder og ansatte
  • Medarbejdere
  • Medarbejderengagement
Global Science Organisation
Global Science Organisation
Global Science Organisation
Legger til rett for state-of-the-art vitenskap i Ipsos.
Kompetanseområder
  • Vitenskap
Total Operations
Total Operations
Total Operations
Total Operations is Ipsos’ Respondent Access and Data Collection Centre of Excellence.
Kompetanseområder
  • Metode