Audiences or Programmes?
In a recent White Paper, programmatic demand-side platform provider, TubeMogul, referred to ‘the unstoppable shift to audience-based buying’ in the US television market, arguing that inefficiencies in the way TV advertising has traditionally been bought and sold, as well as advances in the way people receive their TV content, will lead inevitably to a time when more and more of it will be traded programmatically.
2017 French Election: The Lead Narrows for the Two Front Runners (April 19)
With only 4 days until the French Presidential election, Marine Le Pen and Emmanuel Macron lead the field in the latest Ipsos/Sopra Steria poll conducted on behalf of CEVIPOF and Le Monde. The results are based on a sample of 11,601 registered voters, aged 18+, with interviews conducted online between 16 – 17 April, 2017.